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Musical Experience Development Model Based on Service Design Thinking

Identifieur interne : 000289 ( Istex/Corpus ); précédent : 000288; suivant : 000290

Musical Experience Development Model Based on Service Design Thinking

Auteurs : Sunyoung Kim ; Eui-Chul Jung

Source :

RBID : ISTEX:81048B0F01047891EC4761E16E45622442D66DE7

Abstract

Abstract: After 2012, the number of Korean musical audience grew larger than 5 million, which is the starting point of popularization. Considering new-coming audiences and changing market environment, overall analysis of musical art management and customer-centered approach is needed. Performance experience process and details of musical service will be analyzed based on 5 principles of service design thinking. This paper will study purchase stages from musical perspective, analyze flow experience structure model and the relationship between different musical contents. This paper has the characteristic of basic study to enhance musical experience and suggest planning direction.

Url:
DOI: 10.1007/978-3-642-39241-2_23

Links to Exploration step

ISTEX:81048B0F01047891EC4761E16E45622442D66DE7

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<Para>After 2012, the number of Korean musical audience grew larger than 5 million, which is the starting point of popularization. Considering new-coming audiences and changing market environment, overall analysis of musical art management and customer-centered approach is needed. Performance experience process and details of musical service will be analyzed based on 5 principles of service design thinking. This paper will study purchase stages from musical perspective, analyze flow experience structure model and the relationship between different musical contents. This paper has the characteristic of basic study to enhance musical experience and suggest planning direction.</Para>
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