Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market
Identifieur interne : 001216 ( Istex/Corpus ); précédent : 001215; suivant : 001217Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market
Auteurs : Trent Johnson ; Johan BruwerSource :
- International Journal of Wine Marketing [ 0954-7541 ] ; 2004-01-01.
Abstract
Wine is widely regarded as a complicated product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on riskreduction. This study examined the preferred riskreduction strategies RRS employed by identified winerelated lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or socalled safe brand buying was found to rank highest as a risk reduction strategy in the commercial under 15 per bottle and premiumto superpremium 1525 price ranges while the opportunity to try before buying ranked highest in the ultrapremium 25 price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.
Url:
DOI: 10.1108/eb008764
Links to Exploration step
ISTEX:720A1D5901B8E81E644D522DE08546C603FAF7EELe document en format XML
<record><TEI wicri:istexFullTextTei="biblStruct"><teiHeader><fileDesc><titleStmt><title xml:lang="en">Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title><author><name sortKey="Johnson, Trent" sort="Johnson, Trent" uniqKey="Johnson T" first="Trent" last="Johnson">Trent Johnson</name><affiliation><mods:affiliation>School of Agriculture Wine, The University of Adelaide, Australia</mods:affiliation></affiliation></author><author><name sortKey="Bruwer, Johan" sort="Bruwer, Johan" uniqKey="Bruwer J" first="Johan" last="Bruwer">Johan Bruwer</name><affiliation><mods:affiliation>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</mods:affiliation></affiliation></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:720A1D5901B8E81E644D522DE08546C603FAF7EE</idno><date when="2004" year="2004">2004</date><idno type="doi">10.1108/eb008764</idno><idno type="url">https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/fulltext/pdf</idno><idno type="wicri:Area/Istex/Corpus">001216</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title><author><name sortKey="Johnson, Trent" sort="Johnson, Trent" uniqKey="Johnson T" first="Trent" last="Johnson">Trent Johnson</name><affiliation><mods:affiliation>School of Agriculture Wine, The University of Adelaide, Australia</mods:affiliation></affiliation></author><author><name sortKey="Bruwer, Johan" sort="Bruwer, Johan" uniqKey="Bruwer J" first="Johan" last="Bruwer">Johan Bruwer</name><affiliation><mods:affiliation>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</mods:affiliation></affiliation></author></analytic><monogr></monogr><series><title level="j">International Journal of Wine Marketing</title><idno type="ISSN">0954-7541</idno><imprint><publisher>Emerald Group Publishing Limited</publisher><date type="published" when="2004-01-01">2004-01-01</date><biblScope unit="volume">16</biblScope><biblScope unit="issue">1</biblScope><biblScope unit="page" from="5">5</biblScope><biblScope unit="page" to="35">35</biblScope></imprint><idno type="ISSN">0954-7541</idno></series><idno type="istex">720A1D5901B8E81E644D522DE08546C603FAF7EE</idno><idno type="DOI">10.1108/eb008764</idno><idno type="filenameID">0430160101</idno><idno type="original-pdf">0430160101.pdf</idno><idno type="href">eb008764.pdf</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0954-7541</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Wine is widely regarded as a complicated product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on riskreduction. This study examined the preferred riskreduction strategies RRS employed by identified winerelated lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or socalled safe brand buying was found to rank highest as a risk reduction strategy in the commercial under 15 per bottle and premiumto superpremium 1525 price ranges while the opportunity to try before buying ranked highest in the ultrapremium 25 price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.</div></front></TEI><istex><corpusName>emerald</corpusName><author><json:item><name>Trent Johnson</name><affiliations><json:string>School of Agriculture Wine, The University of Adelaide, Australia</json:string></affiliations></json:item><json:item><name>Johan Bruwer</name><affiliations><json:string>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</json:string></affiliations></json:item></author><subject><json:item><lang><json:string>eng</json:string></lang><value>riskreduction</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>RRS</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>wine consumer</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>WRL</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>Australian wine market</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>lifestyle market segmentation</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>generic</value></json:item></subject><language><json:string>eng</json:string></language><originalGenre><json:string>review-article</json:string></originalGenre><abstract>Wine is widely regarded as a complicated product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on riskreduction. This study examined the preferred riskreduction strategies RRS employed by identified winerelated lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or socalled safe brand buying was found to rank highest as a risk reduction strategy in the commercial under 15 per bottle and premiumto superpremium 1525 price ranges while the opportunity to try before buying ranked highest in the ultrapremium 25 price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.</abstract><qualityIndicators><score>7.184</score><pdfVersion>1.2</pdfVersion><pdfPageSize>499.44 x 707.04 pts</pdfPageSize><refBibsNative>false</refBibsNative><keywordCount>7</keywordCount><abstractCharCount>1196</abstractCharCount><pdfWordCount>10079</pdfWordCount><pdfCharCount>61550</pdfCharCount><pdfPageCount>31</pdfPageCount><abstractWordCount>182</abstractWordCount></qualityIndicators><title>Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title><genre><json:string>review-article</json:string></genre><host><volume>16</volume><publisherId><json:string>ijwm</json:string></publisherId><pages><last>35</last><first>5</first></pages><issn><json:string>0954-7541</json:string></issn><issue>1</issue><subject><json:item><value>Marketing</value></json:item></subject><genre><json:string>journal</json:string></genre><language><json:string>unknown</json:string></language><title>International Journal of Wine Marketing</title><doi><json:string>10.1108/ijwm</json:string></doi></host><publicationDate>2004</publicationDate><copyrightDate>2004</copyrightDate><doi><json:string>10.1108/eb008764</json:string></doi><id>720A1D5901B8E81E644D522DE08546C603FAF7EE</id><score>0.14492288</score><fulltext><json:item><original>true</original><mimetype>application/pdf</mimetype><extension>pdf</extension><uri>https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/fulltext/pdf</uri></json:item><json:item><original>false</original><mimetype>application/zip</mimetype><extension>zip</extension><uri>https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/fulltext/zip</uri></json:item><istex:fulltextTEI uri="https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/fulltext/tei"><teiHeader><fileDesc><titleStmt><title level="a" type="main" xml:lang="en">Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title><respStmt><resp>Références bibliographiques récupérées via GROBID</resp><name resp="ISTEX-API">ISTEX-API (INIST-CNRS)</name></respStmt></titleStmt><publicationStmt><authority>ISTEX</authority><publisher>Emerald Group Publishing Limited</publisher><availability><p>© Emerald Group Publishing Limited</p></availability><date>2004</date></publicationStmt><sourceDesc><biblStruct type="inbook"><analytic><title level="a" type="main" xml:lang="en">Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title><author xml:id="author-1"><persName><forename type="first">Trent</forename><surname>Johnson</surname></persName><affiliation>School of Agriculture Wine, The University of Adelaide, Australia</affiliation></author><author xml:id="author-2"><persName><forename type="first">Johan</forename><surname>Bruwer</surname></persName><affiliation>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</affiliation></author></analytic><monogr><title level="j">International Journal of Wine Marketing</title><idno type="pISSN">0954-7541</idno><idno type="DOI">10.1108/ijwm</idno><imprint><publisher>Emerald Group Publishing Limited</publisher><date type="published" when="2004-01-01"></date><biblScope unit="volume">16</biblScope><biblScope unit="issue">1</biblScope><biblScope unit="page" from="5">5</biblScope><biblScope unit="page" to="35">35</biblScope></imprint></monogr><idno type="istex">720A1D5901B8E81E644D522DE08546C603FAF7EE</idno><idno type="DOI">10.1108/eb008764</idno><idno type="filenameID">0430160101</idno><idno type="original-pdf">0430160101.pdf</idno><idno type="href">eb008764.pdf</idno></biblStruct></sourceDesc></fileDesc><profileDesc><creation><date>2004</date></creation><langUsage><language ident="en">en</language></langUsage><abstract xml:lang="en"><p>Wine is widely regarded as a complicated product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on riskreduction. This study examined the preferred riskreduction strategies RRS employed by identified winerelated lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or socalled safe brand buying was found to rank highest as a risk reduction strategy in the commercial under 15 per bottle and premiumto superpremium 1525 price ranges while the opportunity to try before buying ranked highest in the ultrapremium 25 price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.</p></abstract><textClass><keywords scheme="keyword"><list><head>keywords</head><item><term>riskreduction</term></item><item><term>RRS</term></item><item><term>wine consumer</term></item><item><term>WRL</term></item><item><term>Australian wine market</term></item><item><term>lifestyle market segmentation</term></item><item><term>generic</term></item></list></keywords></textClass><textClass><keywords scheme="Emerald Subject Group"><list><label>cat-MARK</label><item><term>Marketing</term></item></list></keywords></textClass></profileDesc><revisionDesc><change when="2004-01-01">Published</change><change xml:id="refBibs-istex" who="#ISTEX-API" when="2016-10-21">References added</change></revisionDesc></teiHeader></istex:fulltextTEI><json:item><original>false</original><mimetype>text/plain</mimetype><extension>txt</extension><uri>https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/fulltext/txt</uri></json:item></fulltext><metadata><istex:metadataXml wicri:clean="corpus emerald not found" wicri:toSee="no header"><istex:xmlDeclaration>version="1.0" encoding="UTF-8"</istex:xmlDeclaration><istex:document><!-- Auto generated NISO JATS XML created by Atypon out of MCB DTD source files. Do Not Edit! --><article dtd-version="1.0" xml:lang="en" article-type="review-article"><front><journal-meta><journal-id journal-id-type="publisher-id">ijwm</journal-id><journal-id journal-id-type="doi">10.1108/ijwm</journal-id><journal-title-group><journal-title>International Journal of Wine Marketing</journal-title></journal-title-group><issn pub-type="ppub">0954-7541</issn><publisher><publisher-name>Emerald Group Publishing Limited</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.1108/eb008764</article-id><article-id pub-id-type="original-pdf">0430160101.pdf</article-id><article-id pub-id-type="filename">0430160101</article-id><article-categories><subj-group subj-group-type="type-of-publication"><compound-subject><compound-subject-part content-type="code">review-article</compound-subject-part><compound-subject-part content-type="label">General review</compound-subject-part></compound-subject></subj-group><subj-group subj-group-type="subject"><compound-subject><compound-subject-part content-type="code">cat-MARK</compound-subject-part><compound-subject-part content-type="label">Marketing</compound-subject-part></compound-subject></subj-group></article-categories><title-group><article-title>Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market</article-title></title-group><contrib-group><contrib contrib-type="author"><string-name><given-names>Trent</given-names> <surname>Johnson</surname></string-name><aff>School of Agriculture Wine, The University of Adelaide, Australia</aff></contrib><x></x><contrib contrib-type="author"><string-name><given-names>Johan</given-names> <surname>Bruwer</surname></string-name><aff>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</aff></contrib></contrib-group><pub-date pub-type="ppub"><day>1</day><month>1</month><year>2004</year></pub-date><volume>16</volume><issue>1</issue><fpage>5</fpage><lpage>35</lpage><permissions><copyright-statement>© Emerald Group Publishing Limited</copyright-statement><copyright-year>2004</copyright-year><license license-type="publisher"><license-p></license-p></license></permissions><self-uri content-type="pdf" xlink:href="eb008764.pdf"></self-uri><abstract><p>Wine is widely regarded as a ‘complicated’ product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on risk‐reduction. This study examined the preferred risk‐reduction strategies (RRS) employed by identified wine‐related lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or so‐called ‘safe brand’ buying was found to rank highest as a risk reduction strategy in the commercial (under $15 per bottle) and premium‐to super‐premium ($15‐$25) price ranges while the opportunity to try before buying ranked highest in the ultra‐premium ($25) price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.</p></abstract><kwd-group><kwd>risk‐reduction</kwd><x>, </x><kwd>RRS</kwd><x>, </x><kwd>wine consumer</kwd><x>, </x><kwd>WRL</kwd><x>, </x><kwd>Australian wine market</kwd><x>, </x><kwd>lifestyle market segmentation</kwd><x>, </x><kwd>generic</kwd></kwd-group><custom-meta-group><custom-meta><meta-name>peer-reviewed</meta-name><meta-value>no</meta-value></custom-meta><custom-meta><meta-name>academic-content</meta-name><meta-value>yes</meta-value></custom-meta><custom-meta><meta-name>rightslink</meta-name><meta-value>included</meta-value></custom-meta></custom-meta-group></article-meta></front></article></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title></titleInfo><titleInfo type="alternative" lang="en" contentType="CDATA"><title>Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market</title></titleInfo><name type="personal"><namePart type="given">Trent</namePart><namePart type="family">Johnson</namePart><affiliation>School of Agriculture Wine, The University of Adelaide, Australia</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Johan</namePart><namePart type="family">Bruwer</namePart><affiliation>Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="review-article" displayLabel="review-article"></genre><originInfo><publisher>Emerald Group Publishing Limited</publisher><dateIssued encoding="w3cdtf">2004-01-01</dateIssued><copyrightDate encoding="w3cdtf">2004</copyrightDate></originInfo><language><languageTerm type="code" authority="iso639-2b">eng</languageTerm><languageTerm type="code" authority="rfc3066">en</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType></physicalDescription><abstract lang="en">Wine is widely regarded as a complicated product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on riskreduction. This study examined the preferred riskreduction strategies RRS employed by identified winerelated lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or socalled safe brand buying was found to rank highest as a risk reduction strategy in the commercial under 15 per bottle and premiumto superpremium 1525 price ranges while the opportunity to try before buying ranked highest in the ultrapremium 25 price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.</abstract><subject><genre>keywords</genre><topic>riskreduction</topic><topic>RRS</topic><topic>wine consumer</topic><topic>WRL</topic><topic>Australian wine market</topic><topic>lifestyle market segmentation</topic><topic>generic</topic></subject><relatedItem type="host"><titleInfo><title>International Journal of Wine Marketing</title></titleInfo><genre type="journal">journal</genre><subject><genre>Emerald Subject Group</genre><topic authority="SubjectCodesPrimary" authorityURI="cat-MARK">Marketing</topic></subject><identifier type="ISSN">0954-7541</identifier><identifier type="PublisherID">ijwm</identifier><identifier type="DOI">10.1108/ijwm</identifier><part><date>2004</date><detail type="volume"><caption>vol.</caption><number>16</number></detail><detail type="issue"><caption>no.</caption><number>1</number></detail><extent unit="pages"><start>5</start><end>35</end></extent></part></relatedItem><identifier type="istex">720A1D5901B8E81E644D522DE08546C603FAF7EE</identifier><identifier type="DOI">10.1108/eb008764</identifier><identifier type="filenameID">0430160101</identifier><identifier type="original-pdf">0430160101.pdf</identifier><identifier type="href">eb008764.pdf</identifier><accessCondition type="use and reproduction" contentType="copyright">© Emerald Group Publishing Limited</accessCondition><recordInfo><recordContentSource>EMERALD</recordContentSource></recordInfo></mods></metadata><enrichments><json:item><type>refBibs</type><uri>https://api.istex.fr/document/720A1D5901B8E81E644D522DE08546C603FAF7EE/enrichments/refBibs</uri></json:item></enrichments><serie></serie></istex></record>Pour manipuler ce document sous Unix (Dilib)
EXPLOR_STEP=$WICRI_ROOT/Wicri/France/explor/LeHavreV1/Data/Istex/Corpus
HfdSelect -h $EXPLOR_STEP/biblio.hfd -nk 001216 | SxmlIndent | more
Ou
HfdSelect -h $EXPLOR_AREA/Data/Istex/Corpus/biblio.hfd -nk 001216 | SxmlIndent | more
Pour mettre un lien sur cette page dans le réseau Wicri
{{Explor lien
|wiki= Wicri/France
|area= LeHavreV1
|flux= Istex
|étape= Corpus
|type= RBID
|clé= ISTEX:720A1D5901B8E81E644D522DE08546C603FAF7EE
|texte= Generic Consumer RiskReduction Strategies RRS in WineRelated Lifestyle Segments of the Australian Wine Market
}}
| This area was generated with Dilib version V0.6.25. |  |