Serveur d'exploration sur les relations entre la France et l'Australie

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Exploring deep and wide stakeholder relations in service activity

Identifieur interne : 002880 ( Istex/Curation ); précédent : 002879; suivant : 002881

Exploring deep and wide stakeholder relations in service activity

Auteurs : Frdric Jallat [France] ; Elliot Wood [Australie]

Source :

RBID : ISTEX:DB0A52D215D03CF41BE7DE7339F8B187526EFDED

Descripteurs français

English descriptors

Abstract

Purpose The aim of this article is to offer readers several useful paths of thought on a deepened and widened approach to the notion of interface, taking into account several types of stakeholder in the exchange. Designmethodologyapproach Three case studies are developed and organised around those two dimensions which seem essential in interface management. Findings Since the very essence of service is linked to relations and exchanges, it seems important that the range of stakeholders directly or indirectly influencing service processes should be taken into consideration. Originalityvalue Owing to the multiplicity and complexity of the ties that connect them to the service provider or to clients, the management of these groups is often difficult, involving internal and external cultural considerations. However, a well carried out analysis of these involved parties and ties constitutes a major source of innovation and differentiation on the market of intangibles.

Url:
DOI: 10.1108/03090560510610699

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ISTEX:DB0A52D215D03CF41BE7DE7339F8B187526EFDED

Le document en format XML

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<term>Relational approach</term>
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<term>Relationship marketing</term>
<term>Saravana</term>
<term>Saravana bhavan chain</term>
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<div type="abstract">Purpose The aim of this article is to offer readers several useful paths of thought on a deepened and widened approach to the notion of interface, taking into account several types of stakeholder in the exchange. Designmethodologyapproach Three case studies are developed and organised around those two dimensions which seem essential in interface management. Findings Since the very essence of service is linked to relations and exchanges, it seems important that the range of stakeholders directly or indirectly influencing service processes should be taken into consideration. Originalityvalue Owing to the multiplicity and complexity of the ties that connect them to the service provider or to clients, the management of these groups is often difficult, involving internal and external cultural considerations. However, a well carried out analysis of these involved parties and ties constitutes a major source of innovation and differentiation on the market of intangibles.</div>
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