The Effects of Content Type and Presentation Style on User Experiences of Multimedia Content on a Tablet PC
Identifieur interne : 000320 ( Main/Exploration ); précédent : 000319; suivant : 000321The Effects of Content Type and Presentation Style on User Experiences of Multimedia Content on a Tablet PC
Auteurs : Kari Kallinen [Finlande] ; Jan Kallenbach [Finlande] ; Niklas Ravaja [Finlande]Source :
- Lecture Notes in Computer Science [ 0302-9743 ] ; 2011.
English descriptors
- Teeft :
- Aalto university school, Aforementioned results, Audio, Background music, Better memory performance, Caption, Complex mixture, Content presentation style, Content type, Darkest color, Different factors, Different media content, Electronic reading, Entertainment content, Entertainment news, Factual, Factual news, Higher activation, Higher activation ratings, Higher levels, Higher presence, Higher understandability ratings, Human factors, Individual differences, Kallinen, Lightest color, Main effects, Media experience, Media experiences, Media stimuli, Memory performance, Mobile phones, Modality, Moderate media experiences, News content, News item, News items, News messages, Older participants, Participant, Picture pace, Picture presentation, Pocket computer, Presence ratings, Present study, Presentation modality, Presentation style, Presentation type, Reading news, Same color, Slow picture pace, Slow pictures, Small display, Small displays, Spatial location, Term memory performance, Understandability, User, User characteristics, User experiences, User responses, Young people.
Abstract
Abstract: The present study examined how media type, presentation style, and user characteristics moderate people’s media experiences while reading on and listening to news messages. We found that content type, presentation modality and user characteristics all moderated the responses to the news messages. We found for example that (1) entertainment news were experienced as more pleasant and activating, but factual news as more interesting, important, and trustworthy, (2) Audio news with text captions elicited better memory performance and higher presence than text or audio only news, (3) fast picture presentation elicited higher activation than slow pictures among younger users whereas slow picture presentation elicited higher activation than fast pictures among older users. The results demonstrate the complex mixture of user (such as age, and level of education), presentation (such as medium, modality, speed), and content (such as fact and entertainment) characteristics in media experiences.
Url:
DOI: 10.1007/978-3-642-21619-0_58
Affiliations:
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Box 15500, FIN-00076, Aalto</wicri:regionArea><wicri:noRegion>Aalto</wicri:noRegion></affiliation><affiliation wicri:level="1"><country wicri:rule="url">Finlande</country></affiliation></author><author><name sortKey="Ravaja, Niklas" sort="Ravaja, Niklas" uniqKey="Ravaja N" first="Niklas" last="Ravaja">Niklas Ravaja</name><affiliation wicri:level="1"><country xml:lang="fr">Finlande</country><wicri:regionArea>Center for Knowledge and Innovation Research, Aalto University School of Economics, P.O. Box 2125, FIN-00076, Aalto</wicri:regionArea><wicri:noRegion>Aalto</wicri:noRegion></affiliation><affiliation wicri:level="1"><country wicri:rule="url">Finlande</country></affiliation></author></analytic><monogr></monogr><series><title level="s">Lecture Notes in Computer Science</title><imprint><date>2011</date></imprint><idno type="ISSN">0302-9743</idno><idno type="eISSN">1611-3349</idno><idno type="ISSN">0302-9743</idno></series></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0302-9743</idno></seriesStmt></fileDesc><profileDesc><textClass><keywords scheme="Teeft" xml:lang="en"><term>Aalto university school</term><term>Aforementioned results</term><term>Audio</term><term>Background music</term><term>Better memory performance</term><term>Caption</term><term>Complex mixture</term><term>Content presentation style</term><term>Content type</term><term>Darkest color</term><term>Different factors</term><term>Different media content</term><term>Electronic reading</term><term>Entertainment content</term><term>Entertainment news</term><term>Factual</term><term>Factual news</term><term>Higher activation</term><term>Higher activation ratings</term><term>Higher levels</term><term>Higher presence</term><term>Higher understandability ratings</term><term>Human factors</term><term>Individual differences</term><term>Kallinen</term><term>Lightest color</term><term>Main effects</term><term>Media experience</term><term>Media experiences</term><term>Media stimuli</term><term>Memory performance</term><term>Mobile phones</term><term>Modality</term><term>Moderate media experiences</term><term>News content</term><term>News item</term><term>News items</term><term>News messages</term><term>Older participants</term><term>Participant</term><term>Picture pace</term><term>Picture presentation</term><term>Pocket computer</term><term>Presence ratings</term><term>Present study</term><term>Presentation modality</term><term>Presentation style</term><term>Presentation type</term><term>Reading news</term><term>Same color</term><term>Slow picture pace</term><term>Slow pictures</term><term>Small display</term><term>Small displays</term><term>Spatial location</term><term>Term memory performance</term><term>Understandability</term><term>User</term><term>User characteristics</term><term>User experiences</term><term>User responses</term><term>Young people</term></keywords></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Abstract: The present study examined how media type, presentation style, and user characteristics moderate people’s media experiences while reading on and listening to news messages. We found that content type, presentation modality and user characteristics all moderated the responses to the news messages. We found for example that (1) entertainment news were experienced as more pleasant and activating, but factual news as more interesting, important, and trustworthy, (2) Audio news with text captions elicited better memory performance and higher presence than text or audio only news, (3) fast picture presentation elicited higher activation than slow pictures among younger users whereas slow picture presentation elicited higher activation than fast pictures among older users. 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