Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior
Identifieur interne : 000274 ( Main/Exploration ); précédent : 000273; suivant : 000275Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior
Auteurs : Khafid Badaoui ; Anne-Marie Lebrun ; Patrick BouchetSource :
- Psychology & Marketing [ 0742-6046 ] ; 2012-08.
English descriptors
- Teeft :
- Adidas, Adolescent, Adolescent consumer, Adolescent consumer styles, Adolescent consumers, Analysis test, Anova, Anova application conditions, Anova kruskal, Average interitem corr, Badaoui, Bearden etzel, Belk, Body image, Body image disturbance, Bold items, Bouchet, Bouchet psychology, Brand, Brand choices, Brand consumption, Brand consumption behavior, Brands nike, Carhartt, Classic styles, Clothing, Clothing brands, Clothing consumption, Clothing products, Clothing style, Clothing style riffraff riffraff fashion skateboarder rasta, Clothing styles, Consumer behavior, Consumer research, Consumer socialization, Consumption behavior, Consumption behavior psychology, Consumption behaviors, Dependent relationship, Early adolescence, Error variance, Exploratory study, Factor analysis, Family communication, Fashion skateboarder rasta, French society, Gothic style, Gothic styles, Grade level, Group level, Group media, Group scale, High level, High levels, Intercept clothing style appendix, International journal, Large number, Lebrun, Likelihood ratio, Linear regression, Lolita, Lolita style, Median test, Medians test show, Moschis, Moschis churchill, Nike, Null hypothesis, Other adolescents, Other clothing styles, Other hand, Personal clothing style, Personal identity, Piacentini mailer, Positive relation, Preferred brand, Preferred brands, Principal components items factor item, Proper identity, Psychology marketing, Puma, Rasta, Reference group, Reference groups, Representative brands, Research model, Residues distribution normality test, Riffraff, Skateboarder, Social identity, Social psychology, Stronger adolescent group, Textile research journal, Wiley periodicals.
Abstract
This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.
Url:
DOI: 10.1002/mar.20544
Affiliations:
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Le document en format XML
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<term>Adolescent</term>
<term>Adolescent consumer</term>
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<term>Adolescent consumers</term>
<term>Analysis test</term>
<term>Anova</term>
<term>Anova application conditions</term>
<term>Anova kruskal</term>
<term>Average interitem corr</term>
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<term>Bearden etzel</term>
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<term>Carhartt</term>
<term>Classic styles</term>
<term>Clothing</term>
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<term>Clothing style</term>
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<term>Exploratory study</term>
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<term>Fashion skateboarder rasta</term>
<term>French society</term>
<term>Gothic style</term>
<term>Gothic styles</term>
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<term>Group level</term>
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<term>Group scale</term>
<term>High level</term>
<term>High levels</term>
<term>Intercept clothing style appendix</term>
<term>International journal</term>
<term>Large number</term>
<term>Lebrun</term>
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<term>Preferred brand</term>
<term>Preferred brands</term>
<term>Principal components items factor item</term>
<term>Proper identity</term>
<term>Psychology marketing</term>
<term>Puma</term>
<term>Rasta</term>
<term>Reference group</term>
<term>Reference groups</term>
<term>Representative brands</term>
<term>Research model</term>
<term>Residues distribution normality test</term>
<term>Riffraff</term>
<term>Skateboarder</term>
<term>Social identity</term>
<term>Social psychology</term>
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<front><div type="abstract">This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.</div>
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<name sortKey="Lebrun, Anne Arie" sort="Lebrun, Anne Arie" uniqKey="Lebrun A" first="Anne-Marie" last="Lebrun">Anne-Marie Lebrun</name>
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