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Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior

Identifieur interne : 000274 ( Main/Exploration ); précédent : 000273; suivant : 000275

Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior

Auteurs : Khafid Badaoui ; Anne-Marie Lebrun ; Patrick Bouchet

Source :

RBID : ISTEX:E847470BFFE583AA5840304EED0B1E28E6DFDB13

English descriptors

Abstract

This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.

Url:
DOI: 10.1002/mar.20544


Affiliations:


Links toward previous steps (curation, corpus...)


Le document en format XML

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<term>Brand choices</term>
<term>Brand consumption</term>
<term>Brand consumption behavior</term>
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<term>Carhartt</term>
<term>Classic styles</term>
<term>Clothing</term>
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<term>Clothing consumption</term>
<term>Clothing products</term>
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<div type="abstract">This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.</div>
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{{Explor lien
   |wiki=    Wicri/Sarre
   |area=    MusicSarreV3
   |flux=    Main
   |étape=   Exploration
   |type=    RBID
   |clé=     ISTEX:E847470BFFE583AA5840304EED0B1E28E6DFDB13
   |texte=   Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior
}}

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