Bibliography
Identifieur interne : 001548 ( Istex/Corpus ); précédent : 001547; suivant : 001549Bibliography
Auteurs : F. BergsmaSource :
- Gazette [ 0016-5492 ] ; 1978-08.
English descriptors
- Teeft :
- Advertising research, Advertismg research, Arbitration service, Attitude research, Audience research, Audiovisual discs, Black models, British film institute, Communication research, Content analysis, December, Downloaded, Fernsehen, Information center report, Interview survey, Journalism, Local broadcasting, Mass communication, Mass communication research, Mass media, Media credibility, Mformation center report, Omroep, Panel study, Political communication, Political socialisation, Popular culture, Print media, Public information, Public relations, Research senes, Royal commission, Sage, Sage publications, Sociological, Sociological abstracts, Sprache, Television research, Volker spiess, Voor, Watergate, Watergate hearings, Young voter.
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DOI: 10.1177/001654927802400306
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name-style="western"><surname>Bergsma</surname><given-names>F.</given-names></name><aff>University of Amsterdam</aff></contrib></contrib-group><pub-date pub-type="ppub"><month>8</month><year>1978</year></pub-date><volume>24</volume><issue>3</issue><fpage>224</fpage><lpage>239</lpage><custom-meta-wrap><custom-meta xlink:type="simple"><meta-name>sagemeta-type</meta-name><meta-value>Bibliography</meta-value></custom-meta><custom-meta xlink:type="simple"><meta-name>search-text</meta-name><meta-value>224 Bibliography SAGE Publications, Inc.1978DOI: 10.1177/001654927802400306 F. Bergsma University of Amsterdam Advertising p. 224 - Advertising research p. 224 - Art, literature, theatre p. 225 - Audience research p. 225 - Biographies p. 225 - Circulation, turnover p. 225 - Commercial broadcasting p. 226 - Communication theory p. 226 - Content analysis p. 226 - Copyright p. 227 - Editorial methods p. 227 - Education for communicators p. 227 - Effect research p. 227 - Ethics p. 228 - Film and video p. 228 - Freedom of expression p. 228 - Freedom of information p. 228 - History p. 229 - Journalism research p. 229 - Labour conditions p. 230 - Legal proceedings p. 230 - Legislation p. 230 - Leisure and popular culture p. 231 - Libraries, bibliographies, documentation p. 231 - Magazmes p. 231 - Management p. 231 - Mass behaviour p. 231 - Mass media as means of education p. 232 - Motivation and consumer research p. 232 - News, flow, agencies p. 232 - Newspapers p. 233 - Pictorial journalism p. 233 - Press councils p. 233 - Pressures on mass media p. 233 - Production p. 233 - Propaganda p. 233 - Public opmon and attitude-research p. 233 - Public relations p. 234 - Radio and television p. 235 - Readability research p. 235 - Readership research p. 235 - Relations between mass media p. 236 - Reporting p. 236 - Research methods p. 236 - Research miscellaneous p. 237 - Role of mass media p. 237 - Specials p. 238 - Structure of mass media p. 238 - Wntng p. 239. Advertisi»g DEUTEKOM, W. van. Misleidende reclame en het recht in Nederland. Decemng ad- verusurg and the fuw 111 the Netherlands). In: Intermediair XIII/24 (1977), p. 11-17. FELDMAN, S. and A. WOLF. What's wrong with children's commercials? In: Journal oj Adverlising Reseurch XIV/1 ( 1974), p. 39-43. -Analysis of charges by critics on TV ads; suggested research. GALLUP, G. How advertising works. In: Journal qf Adverllsing Reseurch XIV/3 ( 1974), p. 7-11. -Plea for practitioners to concentrate more on need satisfaction and serving than on product and selling. HOWARD, J.A. and J. HULBERT. Advertising and the public interest. In: Journal oJ Advertising Reseurch XIV/6 (1974), p. 33- 39. - Discussion of six cnterra of infar- mational adequacy of ads. SZEPLAKI. L. Advertising in the Soviet bloc. In: Journul oj Advertisirrg Researclr XIV/3 ( 1974), p. 13-17. - Notes on progress after WW 11 of commercial advertising particularly in U.S.S.R. Adverlising research CALLAHAN, F.X. Advertising's influence on consumer. In: Journal oj Adi,erlising Research XIV/3 ( 1974), p. 45-48. - Interview survey (n abt. 1200) showing e.g. increased use of ads cf. to other sources, with increasing income. EHRENBERG, A.S.C. Repetitive advertising and the consumer, In: Journal oj Advertising Research XIV/2 ( 1974), p. 25-34. - Discussion of ads' role by awareness-trial- reinforcement model. GHOUDHURY, P.K. and L.S. SCHMID. Black models in advertising to blacks. In: ./OM/7M/ oj Advertising Research XIV/3 ( 1974), p. 19-22. - Test by unaided recall finding pictures of black models effective to reach black consumers without affecting the white market. MARCH, R.M. and D.W. SWINBOURNE. What is 'Interest' m TV commercials? In: Journal 0.1 Advertising Research XIV/4 ( 1974), p. 17-22. -Expenment with Sydney housewives indicating only part of the Wells' Personal Relevance Dimensions retlective for ad semantic dimensionality. WISE, G.L., A.L. KING and J.P. MER- ENSKI. Reactions to sexy ads vary with age. In: Journal oj AlbwtlSlng Research XIV/4 ( 1974), p. I 1-16. - Attitude research with college-aged adults and their parents (n 1210). ZUFRYDEN, F.S. Optimizing local radio reach. In: Journal o/ Adverttsmg Research XIV/5 ( 1974), p. 63-68. -Optimization model for decision-making in purchasing radio spots. 67225 Art, literature, tlreatre KAVOLIS, V. Art beyond the communications explosion. In: Arts in Society IX/2 ( 1972), p. 206-210. H7648 in Sociological Abstracts 24/ (!976). WIDMER, K. Sensibility under technocracy: reflections on the culture of processed communications. In: Arts in Society IX/2 (1972), p. 215-230. H7206 m Sociological Abstracts 24/ 1 ( I 976). Audience research BLUMLER, J. G., D. McQUAIL and T.J. NOSSITER. Political communication and the young voter, a panel study, 1970-1971, examining the role of election communication in the political socialisation of first- time voters. Leeds, Centre for Television Research, 1975. Report to the Social Scrence Research Council. BLUMLER, J.G., D. McQUAIL and T.J. NOSSITER. Political communication and the young voter in the general election oj February 1974; a panel study, 1970-1974, examining influences on the political socialisation of young voters between their first and second election campaigns. Leeds, Centre for Television Research, 1976. 99 pp. Report to the Social Science Research Council. HUZEN,W. lnternatcorruu! mediaonder=oek. (International media research). Amsterdam, Het Beste, 1977. 19 pp. App. LeROY, D.J., C.E. WOTRING and J. LYLE. The public television viewer and the Watergate hearings. In: Communication Research 1/4 ( 1974), p. 406-425. - Audience research on part played by public TV m 5 Florida cities. McCRON, R. The 'Uses and Gratification' approach to tire study oj media audiences. Leicester, Centre for mass communication research, N.y. 54 pp. MACY, J. Is anybody watching? In: Tele- visron Quarterly XI/3 ( 1974), p. 4~47. - Discussion of audience research into public and commercial TV. MAGNUS, U. Fernsehzuschauer-Forschung im Wandel. (Changing TV audience research). In: RurIdJl(ICk und Fernsehen 22/3-4 ( 1974), p. 379-380. 0378 in PRD IX ( 1974). NOS. Journaul 1975/1976 (TV Newscasts 1975-'76). Hilversum, NOS, 1977 (R76-160) 5 Vols: I Viewmg behavior, 46 pp; 11 Opinions and attitudes, 36 pp; III Information gain, 24 pp; IV Content analysis, 41 pp; V, Synopsis, I pp. App. O'KEEFE, Jr., G.J. and H. MENDEL- SOHN. Voter selectivity, partisanship, and the challenge of Watergate. In: Conununication Researclc 1/4 (1974), p. 345-367. - Panel survey showing previous voting behavior, party identification and political interest strongly related to issue exposure, attention and audience opmions. SCHAFER, R. Eme empinsche Unter- suchung zum Reziplentenverhalten bei Horfunknachnchten. (An empirical audience study on radionews). In: Rundfunk und Fernsehen 22/3-4 ( 1974), p. 387-389. 0380 m PRD IX (1974). SCHREIBER, R.J. Instability in media exposure habits. In: Journal of AdvertIsing Research XIV/2 (1974), p. 13-17. -States almost all media models underestimate reach and overestimate frequency by ignoring changing exposure probabilities over time. SMITH, D.M. Mass media as a basis for interaction: an empirical study. In: Journalism Quarterly 52/ I ( 1975 ), p. 44-49, 105. H7358 m Sociological Abstracts 24/1 ( 1976). 0281 m PRD X (1975). Biographies HART-DAVIS, R. (ed.). Tlre autobiography oj Arthur Ransome. London, Cape, 1976. 368pp. III. STOTT, M. Forgetting's no excuse. London, Faber, 1973. 194 pp. TEETER, Jr., D.L. John Dunlap: the political economy of a pnnter's success. In: Journalism Quarterly 52/ 1 ( 1975), p. 3-8, 55. 0275 m PRD X (1975). Circulation, turnover CEBUCO. Verspreidingsciffers dagbladen per I matirt 1977 naar gemeenten, 80 nodale gebieden, 49 verzorgingsgebieden, afge- ronde provincies, Nielsen-gebieden. (Distnbution figures of dailies, March lst 1977 as to municipalities, trading-centres and - areas, rounded provinces and Nielsen areas). Amsterdam, Cebuco, 1977. JAHRBUCH :ur Afedienstallsllk und Kom- munikationspolltik. (Yearbook on media statistics and communication politics). 68226 Hrsg. von der Arbeitsgemeinschaft fur Kommunikationsforschung e.V. Mun- chen. Berlin, Volker Spiess, 1977. 3 Vols: 1971, 818 pp; 1972-'73, 607pp. 1973-'74, 548 pp. JOYCE, T. Magazine readers per copy. In: Journal o/ Advertising Research XIV/6 ( 1974), p. 21-24. -States variation is mainly depending on factors of supply and demand. Commercllll broadcasting NOS. Televisie als koopvraar, merchandising. Hilversum, NOS, 1978. 56 pp. Omroep- podium, no.3. TRUSE, K. The children are dying - but, first, here's a commercial. In: Television Quarterly XI/ I (1973), p. 53-57. -Criticism of the habit to interlard even social TV documentaries with commercials. Commlll1/cation theory DAVISON, W.Ph., J.R. BOYLAN and F.T.C. YU. Mass nredra; systems and effects. New York, Praeger, 1976. ECO, U. Zeichell. Einf. in e. Begnff u. seme Geschichte. (The sign, introduction to a concept and its history). Frankfurt am Main, Suhrkamp, 1977. 202 pp. KEVELSON, R. Tlre inverted pyramid: an introduction to a semiotics of media language. Bloommgton, Indiana University, 1977. vrii, 137 pp. Studies in semiotics, Vol. 7. PETERS, J.M. KIJken naar bee/dell. psycho- logie van het mechamsche beeld. (Lookmg to pictures, the psychology of the mechamcal movie). Leuven, Centrum voor Com- mumcatiewetenschappen, 1977. 143 pp. Content anulvsm BERGHAUS, M. Inhaltsanalyse von Fern- sehsendungen. Anmerkungen zu ihrer Bedeutung und Darstellung eines Instruments zur Interaktionsanalyse. (Content analysis of TV programmes. Its significance and the presentation of a model for interaction analysis). In: Rlmdjullk uud Fernsehen 22/3-4 ( 1974), p. 330-356. 0377 in PRD IX ( 1974 ). BRINKGREVE, Chr. and M. KORZEC. Gevoel, gedrag en moraal in Nederland: 1938-1978; het weekblad M argriet' als 'spiegel des tijds'. (Sentiment, conduct and morality In the Netherlands 1938-78. The magazine 'M' as mirror of the period). In: hitermediair XIV/6 ( 1978), p. 1-13. DANGERFIELD, L.A., H.P. McCART- NEY and A.T. STARCHER. How did mass communication, as sentry, perform in the Gasoline 'Crunch'? In: Journalism Quarterly 52/2 (1975), p. 316-320. 0313 in PRD X (1975). DOMINICK, J.R., A. WURTZEL and G. LOMETTI. Television Journalism vs show business: a content analysis of eyewitness news. In: Journalism Quarterly 52/2 (1975), p. 213-218. H7324 in Sociological Abstracts 24/ 1 ( 1976). 0301 in PRD X ( 1975). EINSIEDEL, E.F. Television network news coverage of the Eagleton Affair: a case study. In: Journalism Quarterly v 52/ 1 ( 1975), p. 56-60. 0283 in PRD X (1975). GOREN, D.N., A.A. COHEN and D. CAS- PI. Reporting of the Yom-Kippur War from Israel. In: Joumaltsm Quarterly 52/2 ( 1975), p. 199-206. 0299 m PPR(1975). GUENIN,Z.B. Women's pages m Amencan newspapers: missing out on contemporary content. In: Journahsnr Quarterly 52/1 ( 1975), p. 66-69, 75. H8162 In Sociological Abstracts 24/ (1976). 0285 in PRD X ( 1975). HAMELMAN, P.W. and E.W.MAZZE. How business journals cite one another. In: Journal oJ Advernsing Research XIV/3 (1974), p. 23-25. -Description of cUation indexing system for professional journals. LARSON, Ch.U. A content analysis of media reporting of the Watergate heanngs. ln: Communication Research 1/4 ( 1974), p. 440-448. -Study of news selection authentication and organization of broadcast and print media. MILLER, S.H. The content of news photos: women's and men's roles. In: Journalism Quarterly 52/ 1 ( 1975), p. 70-75. H7129 in Sociological Abstracts 24/ 1 ( 1976). 0286 in PRD X ( 1975). PROKOP, D. Massenkommunikationsjor- schung I11: Produktanalysen. (Masscom- munication research III: productanalysis). Frankfurt a.M., Frscher, 1977. 494 pp. ROBERTS, Ch. The presentation of blacks in television network newscasts. In: Journalism Quarterly 52/1 (1975), p. 50-55. H7184 m Sociological Abstracts 24/1 ( 1976). 0282 in PRD X ( 1975). 69227 SEXTON, Jr., D.E. and Ph. HABERMAN. Women in magazine advertisements. In: Journal oj Advertising Research XIV/4 ( 1974), p. 41--46. -Content analysis of 5 national magazines issued m t950/'5t. '60/'61 1 and '70/'71 showed little change in images of women. SMITH, M.D. and M. MATRE. Social norms and sex roles in romance and adventure magazines. In: Journolisnr Quarterly 52/2 ( 1975), p.309-315. H7146 in Sociological Abstracts 24/ (1976). 0312 in PRD X ( 1975). Copyright I KLAVER, F. The legal problems oj videocassettes and azidiovisual discs. Paris, Unesco, 1975. 22 pp. Editorial methods BOCK, H. de. De hehoeJte van dov,etz eii slechthorenden aan olldertiteling van neder- lalldstalige televisieprogrumnra's. (The hard of heanng's and dears need for undertiti- ing TV programs). Hilversum, NOS, 1977. 60 pp. App. GOULD BOYUM, J. Cinema verite and television - some reflections on Frederick Wiseman's juvenile court. In: Television Quarterly XI'2 ( 1974), p.32-36. -Notes on the concept "cinema of truth" as applied m TV by Public Broadcasting System. GRIFFIN, Th. Television the wealthy eunuch. In: Teleursron Qlwrterly XI/3 ( 1974), p.5-12. -Retlexron on license effect on audience bias of TV news and its specific problems as compared to printed press. SHOSTECK, H. The structural dimensions of television editonal effectiveness. In: Journalism Quarterly 52/ 1 ( 1975), p.37-43, 60. 0280 in PRD X (1975). Education for conrrnunicators OPLEIDINGEN en srholing in public re- lutrorrs en vvorlichtmg. (Education and traimng in public relations and public information). Den Haag, NGPR, 1977. 15 pp. PURER, H. Baujsbegleitellde Journulrs- terrausbrldung; eine Dokumentation zur (ausserumversitaren) Journalistenausbil- dung in 6sterreich. (Journalism education wnh the job. a documentation of extension education of journalists in Austria). Salz- burg, Universitdt Salzburg. 1977. Arbeits- benchte des Instituts fur Publizistik und Kommunikationstheone der Umversitat Salzburg, Heft 5. RYAN, M. and S.L. DUNWOODY. Academic and professional tramng patterns of science writers. In: Journalr.cm Quarterly 52/2 ( 1975), p.239-246, 290. H7550 in Sociological Abstracts 24/ (1976). 0303 in PRD X (1975). Ejject research CLARKE, P. and F.G. KLINE. Medienwir- kungen neu iiberdacht: emge neue Stra- tegien zur Kommunikationsforschung. (Media effects reconsidered: some new strategies for communication research). In: Rurrd/unk und Fernsehen 22/1 I ( 1974), p.37-52. 0369 in PRD IX ( 1974). 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In: Television Quarterly XI/ I (1973), p.59-70. -Notes on lack of balanced presentation of views contrary to the president's m 1969/'70 and proposed reforms of FCC's "fairness doctnne". TAYLOR, A.R. Danger in our midst. In: Television Quarterly XI/3 ( 1974), p.54-59. - Reflexion by CBS president on actions by state agencies (FCC, e.a.) eroding independence and freedom of broadcasting. WAGENBERG, R.H. and W.C. SODER- LUND. The mtluence of chain.owner-ship on editonal comment m Canada. In: Jour- naltsm Quarlerly 52/ I ( 1975), p.93-98. 0289 m PRD X (1975). WALLRAFF, G. Verslaggever van BILD. (Reporter of "Bild"). Amsterdam, Van Gennep, 1977. 185 pp. -Complete text in Dutch of abndged German "Der Auf- macher". Köln, 1977. Production KLEIN, H. Hundhoek druklechnieken. (Handbook of printing techniques). Be- ntveld-Aerdenhout, Landshoff, 1977. 176 pp. PARKER, E.B. and D.A. DUNN. Information technology: its social potential. In: SCience 176/4042 ( 1972), p. 1392-1399. H8113 in Sociological Abstracts 24/1 ( 1976). Propugundu . CRAWFORD, Th. J. Theories of attitude change and the "beyond family planning" debate: the case for the persuasion approach m population policy. In: The Jour- tial ol Social Issues 30/4 ( 1974), p.211-233. H7833 in Sociological Abstracts 24/ I ( 1976). SIMON, G. Die Wirksamkelt der Sowjeti- schen Propaganda: einige Befragungser- gebnrsse m der UdSSR. (The effect of Soviet propaganda: some test results in the USSR). In: OSleuropa 24/8 (1974), p.575-585. H7335 m Sociological Abstracts 24/ (1976). Public oprmon und all/tude-research EMMART, B.D. Attitudes towards the world language problem as shown m public opinion polls. In: Lu Alonda Lurgvo- Problenio III!7 (1971), p.40-46. H7314 ~l m Sociological Abstracts 24/1 (1976). FAUCONNIER, G., M. CEULEMANS and H. MEYSSEN. Reclame. begelelding, ner- leldlllg oj mislelding Analytisch overzicht van de opmepeilingen over reclame m Eu- ropa en de Verenrgde Staten van Amerika. (Advertising: accompaniment, seduction or deceit, analytical survey of polls on ads in Europe and the US). Leuven. Centrum 76234 voor Comm unicatiewetensc happen, 1977. 68 pp. Werkdocument, nr.7. GREENBERG, S.R. Conversations as units of analysis in the study of personal influence. In: Journalism Quarterly 52/1 ( 1975), p.128-131. 0296 in PRD X ( 1975). HALLER, Th. F. What students think of advertising. in: Journal o/ Adaertising Research XIV/ I ( 1974), p.33-38. -Interview survey of 500 collegians of 49 metropolitan schools finding a negative attitude. KEPPLINGER, H.M. Statusdevianz und Melnungsdevlanz: die Sympathisanten der -Baader-Memhof-Gruppe. (Status deviancy and opinion deviancy: the sympathizers of the Baader-Mernhof-group). In: Kölner Zeitschrift jÜr So:iologie und So~ralpst'ciro- logie 26/4 ( 1974), p.770-800. H7308 in Sociological Abstracts 24/ (1976). 0272 in PRD IX ( 1974). KLEYNEN, J. Ontwikkelingssamenwerking: kennis en houdingen in Nederland, een se- cundaire analyse. (Development-coope- ' ration: knowledge and attitudes in the Netherlands, a secondary analysis). In: Acia Politua IX/2 (1974), p.183-205. H7316 in Sociological Abstracts 24/ I ( 1976). NIELSEN, R.P. and A.B. NIELSEN. A generalized media attitude model. In: Jour- na/¡sm Quarterly 52/2 ( 1975), p. 225-228, 238. H7356 in Sociological Abstracts 24/1 l ( 1976). PRESIDENCE de Georges Pompidou a celle de M.Valery Giscard d'Estaing, De la,. In: Sondages 36/ 1-2 ( 1974), p. 7-138. -Poll results from August 1973 - July 1974; last months of G.P.'s presidency to one month after election of G.d'E. ROBINSON, J.P. Public opinion dunng the Watergate crisis. In: Conrnrurucutron Research 1 /4 ( 1974), p.391-405. -Interview survey revealrng negative public reaction to Republican administration more than to politicians or government officials in general ; no evidence of any increase in media credibility. SANI, G. Canah di comumcazrone politica e orientamenti dell' elettorato. (Channels of political commumcation and voters' attitudes). In: Rivisia ltaliana di Sc'ren_a Po- 1i1lca IV/2 ( 1974), p.371-386. H7461 In Sociological Abstracts 24/ 1 ( 1976). SCHOCK, B.F. and L.B. MATTHEWS. Identifying extension opinion leaders. In: Journal oj Exlellsion XII/3 ( 1974), p.16-24. H7571 in Sociological Abstracts 24/1 (1976). WOELFEL, J., J. WOELFEL, J. GILL- HAM and Th. McPHAIL. Political radica- lrzation as a communication process. In: Communrcatiorr Reseurch 1/3 3 ( 1974), p.243-263. -Attitude research on French Canadian separatism of 3 language groups (French n 104, English n 115, bilingual n 193) relates attitude to a weighted average of information received from various sources and shows effect on behavior. Public relatiotis BOGART, L. Projecting America. In: Trans- ActIOn XII/6/98 ( 1975), p. 57-61. H7320 in Sociological Abstracts 24/ (1976). -Decisions in the US Information Agency. HLJDEPOHL. K.-E. Das Problem der Uber- nahme von deutschen Fernsehproduk- tionen in die Kulturarbeit im Ausland. (Problems of relaying German TV productions for cultural work abroad). In: Sprache 1m lechnischell Zellaller 1974/50, p.142-145. -Need of technical improvements to enlarge distnbution and lower costs. KRUISINGA, J.D.M. (ed.). Ondernemmg en medlll (Enterpnse and media). Scheve- ningen, Stlchtmg Maatschappr~ en Onder- neming, 1977. 98 pp. RAMSBOTT, W. Die Medien und die Mitt- ler. (Media and mediators). In: Sprache im teclrnrschen Zeituliet- 1974/50, p.153-157. - On the inadequate film and video equipment of German cultural agencies abroad and their future provision with equipment and programme maternal SCH U LZ, K. Erfahrungen m den Medien Film und Fernsehen an der Zweigstelle London. (Expenences with film and TV at the London branch office). In: Sprache im techlllschen Zeitaltei- 1974;50, p. 146-153. - On the need of copyright rules and establishment of an information service for cultural agencies abroad to promote German film and TV productions adequately. VOORLICHTING en r-elutreaer6eterrng: advies ten behoeve van een voorlichtingsaktie over woonwagenbewoners, het medium film m deze voorlichtingsactie. (Public information and relation improvement. Ad- 77235 vice for an informationcampaign about van-dwellers, by means of film). Wage- ningen, Instituut voor toegepaste voorlich- tingskunde, 1977. 84 pp. Radio and television BAGGALEY, J. and S. DUCK. Dynamics oj televisron. Farnborough, Hants. Saxon House, 1976. xv, 180 pp.Ill. BROWN, L. A question of involvement. In: Television Quarterly XI/ 1 ( 1973), p.72-78. - Notes on ordinary people involved in popular culture and plea for more contnbutions to TV by the church. CATER, D. and M.J. NYHAN (eds.). The juture oj public broadcasting. New York, etc., London, Praeger for the Aspen Institute Program on Communications and Society, 1976. x, 372 pp. Praeger special studies in US economic, social and political issues. CHEVALLIER, J. Lu rudio televrsron jrançmse entre deux réjormes. Paris, L.G.D.J., 1976. 342 pp. CONVERSATION with Steve Allen. In: Te- levrsron Quarterly XI/3 ( 1974), p.14-20. - Interview with a TV showman on TV critics and humonstic comedies. FAENZA, R. Le phénomène radio en ltalie. Strasbourg, ConseO de I'Europe, 1977. 30 pp. FROMMER, H. The Boob Tube and the Gridiron Game. In: Television Quarterly XIJ4 (1974), p.60-61. -Rebuttal of article in XI/3. HOFSTEDE, P. and R. van ROOIJ. Over te- levrsre. Amsterdam, Televizier, 1978. 191 pp. HORN, J. Not quite total recall - an Erstwhile critic remembers. In: Television Quarterly XI/2 ( 1974), p.19-23. -Retlexion on TV programs dunng the '50's and '60's by a newspaper TV critic. JACOBS M.W. Radio en televisie in Neder- lund. Hilversum, NOS, 1977. 32 pp. KEMME , G.-J. Len streel;plun voor radio. (A regional plan for radio), discussienota regionale omroep. Maastricht, NOS-ROZ, 1977. 25 pp. NOS. Wie heejt er nog een hoodsohup aati.De radio. (The radio, who needs its message'?). Hilversum, NOS, 1977. 64 pp. Omroep- podmm, nr.2. OBORN, R.L. Nerrork dr/J~cultres: stand by. Columbia (Mo.), School of Journalism, 1978. 9 pp. Freedom of information center report, no.383. SANCTIS, F.M. de. La "video libre" en lta- lie. (The free video and cable TV in Italy). Strasbourg, Conseil de I'Europe, 1977. 28 pp. STAMMLER. D. Mogiichkeiten und publi- zistische Bedeutung der Kabelkommuni- kation. (Potentials and Journalistic signific. ance of cable communication). In: Rund- /unk und Fernsehell 22/3-4 (1974), p.298-305. 0375 in PRD IX (1974). TAORMINA, F.Football, a fascist game'? In: Television Quarterly XI/3 (1974), p.40fl2. -Criticism on the excessive TV time spending on football and its hurting madness. UNGER, A. CATV: A pig in a poke for viewers? In: Television Quarterly XI/I ( 1973), p.48-51. -Discussion of reception quality and consumer service. WOOD, R.D. Remarks for a mature audience. In: Telewsron Quarterly XI/2 ( 19741, p.57-61. -Retlexion on TV program standards, taste and acceptability by a CBS president. Readabiliy research DENBOW, C.J. Listenability and readability: an expenmental investigation. In: JournalIsm Quarterly 52;2 2 (1975), ), p.285-290. H7323 in Sociological Abstracts 24/ (1976). Readership research ALLEN, S. Predicting reader interest in anthropology column. In: Journalism Quarterly 5211 ( 1975), p.124-128. H7208 in Sociological Abstracts 24/ (1976). 0295 in PRD X ( 1975). ATTITUDES to the press: a report ...; by Social and Community Planning Research. London, H.M.S.O., 1977. xvii, 380 pp. Forms. Great Bntam, Royal Commission on the Press, Research senes, 3. BLAIR, W.S. The case against magazine audience measures. In: Journu! o/ Advertis- mg Research XIV/2 ( 1974), p.7-10 -Criticism of 10 years measurements for magazines and advertisers by syndicated services. BOCK, H. de. Nog steeds geen krallt: een onderzoek naar de reaktie van krantelezers 78236 op het met verschijnen van hun dagblad gedurende de dagbladstaking van februari 1977. (Still no newspaper; a study of the reaction of newspaperreaders to the non- appearance of their daily dunng the news- paperstnke of February 1977). Huversum. NOS, 1977. 35 pp. App. RelatIOns helmeen mass media, MAGNUS, U. Neue Kommunikationsfor- men bei Zeitung und Rundfunk (New communication models in newspaper and broadcasting). In: Rund/un~ ulld Fernsehell 22/3~ ( 1974), p.306-315. -Retlexion on complementary function of regional press to AV media and future aspects of local broadcasting. NDP. Krant, kabel en omroep: (Newspaper, . cable and broadcasting). Rapport van de commissie infrastructuur. Amsterdam, NDP, 1977. 12 pp. RATZKE, D. (ed.). Dro Brldschirm-Zeimng, Fernlesen statt Fernsehen. (The telescreen newspaper; tele-readmg mstead of television). Berlin, Colloquium-Verlag, 1977. 234 pp. Ill. Reporting DREW, D.G. Reporter's attitudes, expected meetings with source and journalistic objectivity. In: Journalism Quarterly 52/2 (1975), p.219-224, 271. H7525 m Sociological Abstracts 24/ I ( 1976). KNOPF, T.A. Race, nots and reporting. In: Journal oj Black Studies IV/3 (1974), p.303-327. H7309 in Sociological Abstracts 24/ (1976). LUEBKE, B.F. When is a reporler not a reporter? Columbia (Mo.), School of Journalism, 1978. 6 pp. Freedom of mformation center report, no.384. Research methods DAVIS, D.L. The shadow scale: an unobtrusive measure of door-to-door interviewing. In: Tlre SOCIological Rovrew 23/1 1 (1975), p.143-150. H6951 m Sociological Abstracts 24/ 1 ( 1976). DEICHSEL A. ISSC-Konferenz uber lnhaltsanalyse. (UNESCO "International Social Science Council" workshop on content analysis). In: RundJunk urtd fervrselren 22/3-4 ( 1974), p.381-382. -September 1974 seminar on research and technology of electronic content analysis. DUNN, Th. F. and R. ZIFF. Prep: a news copytesting system. In: Journal oj Advertising Rescarch XIV/5 (1974), p.53-59. -Provides measures predictive of on-air recall, ideas communicated, beliefs generated and purchase interest developed for TV commercials. EICHNER, K. and P. SCHMIDT. Aktions- forschung- eme neue Methode. (Action research- a new method). In: So:iale Welt, 25/2 ( 1974), p.145-168. H6941 in Sociological Abstracts 24/ 1 ( 1976). HINTIKKA, J. Kybernetiikka ja yhterskun- tatlctelden metodologia. (Cybernetics and the methodology of social sciences). In: So- siologia VII/4 (1970), p.217-225. H6942 in Sociological Abstracts 24/1 1 ( 1976). LINDSEY, J.K. A. critique of scaled "vari- ables". In: Qualit~' & Quantity IX/2 ( 1975), ), p.137-143. H6943 in Sociological Abstracts 24/ (1976). MARTON, K. and A.C. ROHLOFF. Use one-intermew studies with care. In: Journal oj Advertising Research XIV/2 (1974), p.35-38. -On-air studies of ad effectiveness with different levels of exposure require pre-exposure interviews too. RIDLEY, F.F. On comparison as a practical activity. In: Government and Opposition VIII/ (1973), p.93-113. H6948 in Sociological Abstracts 24/ (1976). SEILER, L. Community power structure and methods' artifacts: a reinterpretation. In: Tlm Sociologrcu! Quarterly XVI/2 (1975), p.272-276. H6956 in Sociological Abstracts 24j (1976). SHAMO, G.W. Predicting syllable count by computer. In: Jo:rrnulfsm QUl1rterly 52/2 ( 1975), p.344-346. 0319 m PRD X ( 1975). THOMASSEN, J.J.A. De betrouwbaarheid van vragen over kiesgedrag. (The reliability of questions on voting behaviour). In: Acta Pollllca IX/4 ( 1974), p.398-412. H7317 in Sociological Abstracts 24/ (1976). WEISS, C.H. Research organizations interview the poor. In: SOCIal Problems 22/2 ( 1974), p.246-259. H6958 in Sociological Abstracts 24/ I ( 1976). WELZ, R. Probleme der Mehrebenen- analyse : zum Versuch der Verbindung von Individual- und Kollektivdaten. (Problems of multiplelevel analyses: on the attempt to connect individual and collective data). ln: 79237 So=iale Welt 25/2 (1974), p.169-187. H6959 in Sociological Abstracts 24/1 1 ( 1976). WHITE, H.C. and R.L. BREIGER. Pattern across networks. In: Trans-ActIOn XII/5 ( 1975), p.68-73. H6950 in Sociological Abstracts 24/ 1 ( 1976). Research rnrscelluneous AWA, N.E. Communicating with the rural poor. In: Journal oj Extension XII/4 ( 1974), p.8-13. H8137 in Sociological Abstracts 24/ 1 ( 1976). BISKY, L. Ztu~ Kritik der bt7rgerliclren M assenkommllnikat ionsjor schung. (Cn tlcism of bourgeors mass communication research). Ost-Berlrn, 1976. 190 pp. Zentral- institut fiir Jugendforschung. BLÜHM, E. "Deutsche Presseforschung" m Bremen. (German press research in Bremen). In: DFW Dokurnentutron In_/or- matiori 25 (1977) p. 51-54. GORLITZ, D. 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