Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation
Identifieur interne : 001057 ( Istex/Corpus ); précédent : 001056; suivant : 001058Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation
Auteurs : Eva Walther ; Rebecca Weil ; Tina LangerSource :
- Social and Personality Psychology Compass [ 1751-9004 ] ; 2011-07.
Abstract
Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.
Url:
DOI: 10.1111/j.1751-9004.2011.00366.x
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The Role of Evaluative Conditioning in Attitude Formation</title><author><name sortKey="Walther, Eva" sort="Walther, Eva" uniqKey="Walther E" first="Eva" last="Walther">Eva Walther</name><affiliation><mods:affiliation>University of Trier</mods:affiliation></affiliation></author><author><name sortKey="Weil, Rebecca" sort="Weil, Rebecca" uniqKey="Weil R" first="Rebecca" last="Weil">Rebecca Weil</name><affiliation><mods:affiliation>University of Trier</mods:affiliation></affiliation></author><author><name sortKey="Langer, Tina" sort="Langer, Tina" uniqKey="Langer T" first="Tina" last="Langer">Tina Langer</name><affiliation><mods:affiliation>University of Trier</mods:affiliation></affiliation></author></analytic><monogr></monogr><series><title level="j">Social and Personality Psychology Compass</title><idno type="ISSN">1751-9004</idno><idno type="eISSN">1751-9004</idno><imprint><publisher>Blackwell Publishing Ltd</publisher><pubPlace>Oxford, UK</pubPlace><date type="published" when="2011-07">2011-07</date><biblScope unit="volume">5</biblScope><biblScope unit="issue">7</biblScope><biblScope unit="page" from="473">473</biblScope><biblScope unit="page" to="486">486</biblScope></imprint><idno type="ISSN">1751-9004</idno></series><idno type="istex">CA8FC20ED0A9CB8A149DA944306ADC3329C89C3D</idno><idno type="DOI">10.1111/j.1751-9004.2011.00366.x</idno><idno type="ArticleID">SPC3366</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">1751-9004</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. 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The Role of Evaluative Conditioning in Attitude Formation</title></titleStmt><publicationStmt><authority>ISTEX</authority><publisher>Blackwell Publishing Ltd</publisher><pubPlace>Oxford, UK</pubPlace><availability><p>© 2011 The Authors. Social and Personality Psychology Compass © 2011 Blackwell Publishing Ltd</p></availability><date>2011</date></publicationStmt><sourceDesc><biblStruct type="inbook"><analytic><title level="a" type="main" xml:lang="en">Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation</title><author xml:id="author-1"><persName><forename type="first">Eva</forename><surname>Walther</surname></persName><note type="correspondence"><p>Correspondence address: Department of Psychology, University of Trier, 54286 Trier, Germany. 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