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Stakeholder management and sustainability strategies in the French nuclear industry

Identifieur interne : 006325 ( Main/Exploration ); précédent : 006324; suivant : 006326

Stakeholder management and sustainability strategies in the French nuclear industry

Auteurs : Subhabrata Bobby Banerjee [Australie] ; Annabel-Mauve Bonnefous [France]

Source :

RBID : ISTEX:42168DDB6E4340517E63E90C553CB584083E3E34

Descripteurs français

English descriptors

Abstract

This paper describes how a nuclear power corporation integrates sustainability into corporate strategies and practices. The case study focuses on one of the world's largest nuclear power generators and describes the corporate capture of sustainable development in its strategic efforts to promote a growth strategy. The paper shows how corporate strategies to address sustainability concerns involve managing different stakeholders, enabling the corporation to sustain its economic growth strategy. Three types of stakeholder management strategy are identified: reinforcement strategies for supportive stakeholders, containment strategies for obstructive stakeholders and stabilization strategies for passive stakeholders. The paper argues that, despite claims of sustainable development in the nuclear industry, there is no significant shift in the ‘business as usual’ approach and that sustainable development is merely reframed as sustainable growth. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Url:
DOI: 10.1002/bse.681


Affiliations:


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Le document en format XML

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