Editorial
Identifieur interne : 002A82 ( Istex/Curation ); précédent : 002A81; suivant : 002A83Editorial
Auteurs : Mark Uncles [Australie] ; Gilles Laurent [France]Source :
- International Journal of Research in Marketing [ 0167-8116 ] ; 1997.
English descriptors
- KwdEn :
- Attitudinal, Average attitudes, Average purchase behavior, Behavioral, Behavioral loyalty, Bhattacharya, Brand, Brand loyalty, Building loyalty, Category requirements, Consumer loyalty, Consumption experiences, Customer loyalty, Customer retention, Customer satisfaction, Different brands, Direct marketing, Dirichlet, Dirichlet model, Dirichlet predictions, Double jeopardy effects, Excess loyalty, Exclusive purchase, Goods markets, Harvard business review, Laurent intern, Laurent lntern, Less brand, Loyalty, Loyalty programs, Loyalty schemes, Market dynamics, Market leader, Market leaders, Market share, Other papers, Product category, Qualitative research, Special issue, Stochastic, Stochastic model, Unresolved questions, Wide range.
- Teeft :
- Attitudinal, Average attitudes, Average purchase behavior, Behavioral, Behavioral loyalty, Bhattacharya, Brand, Brand loyalty, Building loyalty, Category requirements, Consumer loyalty, Consumption experiences, Customer loyalty, Customer retention, Customer satisfaction, Different brands, Direct marketing, Dirichlet, Dirichlet model, Dirichlet predictions, Double jeopardy effects, Excess loyalty, Exclusive purchase, Goods markets, Harvard business review, Laurent intern, Laurent lntern, Less brand, Loyalty, Loyalty programs, Loyalty schemes, Market dynamics, Market leader, Market leaders, Market share, Other papers, Product category, Qualitative research, Special issue, Stochastic, Stochastic model, Unresolved questions, Wide range.
Url:
DOI: 10.1016/S0167-8116(97)80224-8
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<author><name sortKey="Laurent, Gilles" sort="Laurent, Gilles" uniqKey="Laurent G" first="Gilles" last="Laurent">Gilles Laurent</name>
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<term>Average purchase behavior</term>
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<term>Bhattacharya</term>
<term>Brand</term>
<term>Brand loyalty</term>
<term>Building loyalty</term>
<term>Category requirements</term>
<term>Consumer loyalty</term>
<term>Consumption experiences</term>
<term>Customer loyalty</term>
<term>Customer retention</term>
<term>Customer satisfaction</term>
<term>Different brands</term>
<term>Direct marketing</term>
<term>Dirichlet</term>
<term>Dirichlet model</term>
<term>Dirichlet predictions</term>
<term>Double jeopardy effects</term>
<term>Excess loyalty</term>
<term>Exclusive purchase</term>
<term>Goods markets</term>
<term>Harvard business review</term>
<term>Laurent intern</term>
<term>Laurent lntern</term>
<term>Less brand</term>
<term>Loyalty</term>
<term>Loyalty programs</term>
<term>Loyalty schemes</term>
<term>Market dynamics</term>
<term>Market leader</term>
<term>Market leaders</term>
<term>Market share</term>
<term>Other papers</term>
<term>Product category</term>
<term>Qualitative research</term>
<term>Special issue</term>
<term>Stochastic</term>
<term>Stochastic model</term>
<term>Unresolved questions</term>
<term>Wide range</term>
</keywords>
<keywords scheme="Teeft" xml:lang="en"><term>Attitudinal</term>
<term>Average attitudes</term>
<term>Average purchase behavior</term>
<term>Behavioral</term>
<term>Behavioral loyalty</term>
<term>Bhattacharya</term>
<term>Brand</term>
<term>Brand loyalty</term>
<term>Building loyalty</term>
<term>Category requirements</term>
<term>Consumer loyalty</term>
<term>Consumption experiences</term>
<term>Customer loyalty</term>
<term>Customer retention</term>
<term>Customer satisfaction</term>
<term>Different brands</term>
<term>Direct marketing</term>
<term>Dirichlet</term>
<term>Dirichlet model</term>
<term>Dirichlet predictions</term>
<term>Double jeopardy effects</term>
<term>Excess loyalty</term>
<term>Exclusive purchase</term>
<term>Goods markets</term>
<term>Harvard business review</term>
<term>Laurent intern</term>
<term>Laurent lntern</term>
<term>Less brand</term>
<term>Loyalty</term>
<term>Loyalty programs</term>
<term>Loyalty schemes</term>
<term>Market dynamics</term>
<term>Market leader</term>
<term>Market leaders</term>
<term>Market share</term>
<term>Other papers</term>
<term>Product category</term>
<term>Qualitative research</term>
<term>Special issue</term>
<term>Stochastic</term>
<term>Stochastic model</term>
<term>Unresolved questions</term>
<term>Wide range</term>
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