Food commercials during television soap operas: What is the nutrition message?
Identifieur interne : 001057 ( Istex/Corpus ); précédent : 001056; suivant : 001058Food commercials during television soap operas: What is the nutrition message?
Auteurs : H. Lank ; E. Vickery ; Nancy Cotugna ; D. ShadeSource :
- Journal of Community Health [ 0094-5145 ] ; 1992-12-01.
Abstract
Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.
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DOI: 10.1007/BF01323999
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Shade</name></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7</idno><date when="1992" year="1992">1992</date><idno type="doi">10.1007/BF01323999</idno><idno type="url">https://api.istex.fr/document/A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7/fulltext/pdf</idno><idno type="wicri:Area/Istex/Corpus">001057</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">Food commercials during television soap operas: What is the nutrition message?</title><author><name sortKey="Lank, H" sort="Lank, H" uniqKey="Lank H" first="H." last="Lank">H. Lank</name></author><author><name sortKey="Vickery, E" sort="Vickery, E" uniqKey="Vickery E" first="E." last="Vickery">E. 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Shade</name></author></analytic><monogr></monogr><series><title level="j">Journal of Community Health</title><title level="j" type="sub">The Publication for Health Promotion and Disease Prevention</title><title level="j" type="abbrev">J Community Health</title><idno type="ISSN">0094-5145</idno><idno type="eISSN">1573-3610</idno><imprint><publisher>Kluwer Academic Publishers-Human Sciences Press</publisher><pubPlace>New York</pubPlace><date type="published" when="1992-12-01">1992-12-01</date><biblScope unit="volume">17</biblScope><biblScope unit="issue">6</biblScope><biblScope unit="page" from="377">377</biblScope><biblScope unit="page" to="384">384</biblScope></imprint><idno type="ISSN">0094-5145</idno></series><idno type="istex">A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7</idno><idno type="DOI">10.1007/BF01323999</idno><idno type="ArticleID">Art5</idno><idno type="ArticleID">BF01323999</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0094-5145</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.</div></front></TEI><istex><corpusName>springer</corpusName><author><json:item><name>Nancy H. Lank MS, RD</name></json:item><json:item><name>Connie E. Vickery PhD, RD</name><affiliations><json:string>Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark, DE</json:string></affiliations></json:item><json:item><name>Nancy Cotugna DrPH, RD</name></json:item><json:item><name>Daniel D. Shade PhD</name></json:item></author><articleId><json:string>Art5</json:string><json:string>BF01323999</json:string></articleId><language><json:string>eng</json:string></language><abstract>Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. 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Lank is a Clinical Dietitian at Beebe Medical Center in Lewes, DE. Connie E. Vickery, Associate Professor and Nancy Cotugna, Associate Professor at the Department of Nutrition and Dietetics; Daniel D. Shade, Assistant Professor, Department of Individual and Family Studies, all in the College of Human Resources of the University of Delaware, Newark, DE.</note></notesStmt><sourceDesc><biblStruct type="inbook"><analytic><title level="a" type="main" xml:lang="en">Food commercials during television soap operas: What is the nutrition message?</title><author><persName><forename type="first">Nancy</forename><surname>Lank</surname></persName><roleName type="degree">MS, RD</roleName></author><author corresp="yes"><persName><forename type="first">Connie</forename><surname>Vickery</surname></persName><roleName type="degree">PhD, RD</roleName><affiliation>Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark, DE</affiliation></author><author><persName><forename type="first">Nancy</forename><surname>Cotugna</surname></persName><roleName type="degree">DrPH, RD</roleName></author><author><persName><forename type="first">Daniel</forename><surname>Shade</surname></persName><roleName type="degree">PhD</roleName></author></analytic><monogr><title level="j">Journal of Community Health</title><title level="j" type="sub">The Publication for Health Promotion and Disease Prevention</title><title level="j" type="abbrev">J Community Health</title><idno type="JournalID">10900</idno><idno type="pISSN">0094-5145</idno><idno type="eISSN">1573-3610</idno><idno type="IssueArticleCount">5</idno><idno type="VolumeIssueCount">6</idno><imprint><publisher>Kluwer Academic Publishers-Human Sciences Press</publisher><pubPlace>New York</pubPlace><date type="published" when="1992-12-01"></date><biblScope unit="volume">17</biblScope><biblScope unit="issue">6</biblScope><biblScope unit="page" from="377">377</biblScope><biblScope unit="page" to="384">384</biblScope></imprint></monogr><idno type="istex">A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7</idno><idno type="DOI">10.1007/BF01323999</idno><idno type="ArticleID">Art5</idno><idno type="ArticleID">BF01323999</idno></biblStruct></sourceDesc></fileDesc><profileDesc><creation><date>1992</date></creation><langUsage><language ident="en">en</language></langUsage><abstract xml:lang="en"><p>Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.</p></abstract><textClass><keywords scheme="Journal Subject"><list><head>Medicine & Public Health</head><item><term>Ethics</term></item><item><term>Public Health/Gesundheitswesen</term></item><item><term>Health Promotion and Disease Prevention</term></item></list></keywords></textClass></profileDesc><revisionDesc><change when="1992-12-01">Published</change><change xml:id="refBibs-istex" who="#ISTEX-API" when="2016-3-2">References added</change></revisionDesc></teiHeader></istex:fulltextTEI><json:item><original>false</original><mimetype>text/plain</mimetype><extension>txt</extension><uri>https://api.istex.fr/document/A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7/fulltext/txt</uri></json:item></fulltext><metadata><istex:metadataXml wicri:clean="Springer, Publisher found" wicri:toSee="no header"><istex:xmlDeclaration>version="1.0" 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Language="En">Food commercials during television soap operas: What is the nutrition message?</ArticleTitle><ArticleCategory>Articles</ArticleCategory><ArticleFirstPage>377</ArticleFirstPage><ArticleLastPage>384</ArticleLastPage><ArticleHistory><RegistrationDate><Year>2005</Year><Month>3</Month><Day>4</Day></RegistrationDate></ArticleHistory><ArticleCopyright><CopyrightHolderName>Human Sciences Press, Inc.</CopyrightHolderName><CopyrightYear>1992</CopyrightYear></ArticleCopyright><ArticleGrants Type="Regular"><MetadataGrant Grant="OpenAccess"></MetadataGrant><AbstractGrant Grant="OpenAccess"></AbstractGrant><BodyPDFGrant Grant="Restricted"></BodyPDFGrant><BodyHTMLGrant Grant="Restricted"></BodyHTMLGrant><BibliographyGrant Grant="Restricted"></BibliographyGrant><ESMGrant 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DisplayOrder="Western"><GivenName>Daniel</GivenName><GivenName>D.</GivenName><FamilyName>Shade</FamilyName><Degrees>PhD</Degrees></AuthorName></Author><Affiliation ID="Aff1"><OrgDivision>Department of Nutrition and Dietetics, Alison Hall</OrgDivision><OrgName>University of Delaware</OrgName><OrgAddress><Postcode>19716</Postcode><City>Newark</City><State>DE</State></OrgAddress></Affiliation></AuthorGroup><Abstract ID="Abs1" Language="En"><Heading>Abstract</Heading><Para>Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.</Para></Abstract><ArticleNote Type="Misc"><SimplePara>Nancy H. Lank is a Clinical Dietitian at Beebe Medical Center in Lewes, DE. Connie E. Vickery, Associate Professor and Nancy Cotugna, Associate Professor at the Department of Nutrition and Dietetics; Daniel D. Shade, Assistant Professor, Department of Individual and Family Studies, all in the College of Human Resources of the University of Delaware, Newark, DE.</SimplePara></ArticleNote></ArticleHeader><NoBody></NoBody></Article></Issue></Volume></Journal></Publisher></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>Food commercials during television soap operas: What is the nutrition message?</title></titleInfo><titleInfo type="alternative" contentType="CDATA" lang="en"><title>Food commercials during television soap operas: What is the nutrition message?</title></titleInfo><name type="personal"><namePart type="given">Nancy</namePart><namePart type="given">H.</namePart><namePart type="family">Lank</namePart><namePart type="termsOfAddress">MS, RD</namePart><role><roleTerm type="text">author</roleTerm></role></name><name type="personal" displayLabel="corresp"><namePart type="given">Connie</namePart><namePart type="given">E.</namePart><namePart type="family">Vickery</namePart><namePart type="termsOfAddress">PhD, RD</namePart><affiliation>Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark, DE</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Nancy</namePart><namePart type="family">Cotugna</namePart><namePart type="termsOfAddress">DrPH, RD</namePart><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Daniel</namePart><namePart type="given">D.</namePart><namePart type="family">Shade</namePart><namePart type="termsOfAddress">PhD</namePart><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="research-article" displayLabel="OriginalPaper"></genre><originInfo><publisher>Kluwer Academic Publishers-Human Sciences Press</publisher><place><placeTerm type="text">New York</placeTerm></place><dateIssued encoding="w3cdtf">1992-12-01</dateIssued><copyrightDate encoding="w3cdtf">1992</copyrightDate></originInfo><language><languageTerm type="code" authority="rfc3066">en</languageTerm><languageTerm type="code" authority="iso639-2b">eng</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType></physicalDescription><abstract lang="en">Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. 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