List of bibliographic references indexed by marketing
Number of relevant bibliographic references: 12.
| Ident. | Authors (with country if any) | Title |
|---|
| 000424 (2007) |
Theresa A. Kirchner [États-Unis] ; Edward P. Markowski [États-Unis] ; John B. Ford [États-Unis] | Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations |
| 000509 (2006) |
Megan Cardamone [Australie] ; Ruth Rentschler [Australie] | Indigenous innovators: the role of web marketing for cultural micro‐enterprises |
| 000586 (2005) |
Hye-Kyung Lee [Royaume-Uni] | Rethinking arts marketing in a changing cultural policy context |
| 000637 (2005) |
Marshall W. Fishwick | Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld |
| 000641 (2005) |
Ben Urish [États-Unis] | Blue Vaudeville: Sex, Morals and the Mass Marketing of Amusement, 1895–1915 |
| 000807 (2002) |
Heath Mcdonald [Australie] ; Paul Harrison [Australie] | The marketing and public relations practices of Australian performing arts presenters |
| 000818 (2002) |
Ruth Rentschler [Australie] ; Jennifer Radbourne [Australie] ; Rodney Carr [Australie] ; John Rickard [Australie] | Relationship marketing, audience retention and performing arts organisation viability |
| 000881 (2001) |
Beatriz Garca [Espagne] | Enhancing Sport Marketing through Cultural and Arts Programs: Lessons from the Sydney 2000 Olympic Arts Festivals |
| 000C40 (1995) |
Karen Maru File ; Russ Alan Prince | Cause‐related marketing, philanthropy, and the arts |
| 000D67 (1992) |
Norman Kangun ; Gordon Otto ; Dana C. Randall | Marketing strategies for increasing symphony season ticket purchases among college students |
| 000F38 (1987) |
Catherine M. Cameron | The Marketing of Tradition: The Value of Culture in American Life |
| 001119 (1981) |
Lynn Tracey Legum [États-Unis] ; William R. George [États-Unis] | Analysis of marketing management practices of dance companies |
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