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Team science for science communication

Identifieur interne : 000427 ( Pmc/Checkpoint ); précédent : 000426; suivant : 000428

Team science for science communication

Auteurs : Gabrielle Wong-Parodi ; Benjamin H. Strauss

Source :

RBID : PMC:4183174

Abstract

Natural scientists from Climate Central and social scientists from Carnegie Mellon University collaborated to develop science communications aimed at presenting personalized coastal flood risk information to the public. We encountered four main challenges: agreeing on goals; balancing complexity and simplicity; relying on data, not intuition; and negotiating external pressures. Each challenge demanded its own approach. We navigated agreement on goals through intensive internal communication early on in the project. We balanced complexity and simplicity through evaluation of communication materials for user understanding and scientific content. Early user test results that overturned some of our intuitions strengthened our commitment to testing communication elements whenever possible. Finally, we did our best to negotiate external pressures through regular internal communication and willingness to compromise.


Url:
DOI: 10.1073/pnas.1320021111
PubMed: 25225381
PubMed Central: 4183174


Affiliations:


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PMC:4183174

Le document en format XML

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<p>Natural scientists from Climate Central and social scientists from Carnegie Mellon University collaborated to develop science communications aimed at presenting personalized coastal flood risk information to the public. We encountered four main challenges: agreeing on goals; balancing complexity and simplicity; relying on data, not intuition; and negotiating external pressures. Each challenge demanded its own approach. We navigated agreement on goals through intensive internal communication early on in the project. We balanced complexity and simplicity through evaluation of communication materials for user understanding and scientific content. Early user test results that overturned some of our intuitions strengthened our commitment to testing communication elements whenever possible. Finally, we did our best to negotiate external pressures through regular internal communication and willingness to compromise.</p>
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To whom correspondence should be addressed. Email:
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<p>Edited by Baruch Fischhoff, Carnegie Mellon University, Pittsburgh, PA, and accepted by the Editorial Board April 15, 2014 (received for review November 1, 2013)</p>
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<p>Author contributions: G.W.-P. and B.H.S. designed research; G.W.-P. performed research; G.W.-P. and B.H.S. contributed new reagents/analytic tools; G.W.-P. analyzed data; and G.W.-P. and B.H.S. wrote the paper.</p>
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<p>Natural scientists from Climate Central and social scientists from Carnegie Mellon University collaborated to develop science communications aimed at presenting personalized coastal flood risk information to the public. We encountered four main challenges: agreeing on goals; balancing complexity and simplicity; relying on data, not intuition; and negotiating external pressures. Each challenge demanded its own approach. We navigated agreement on goals through intensive internal communication early on in the project. We balanced complexity and simplicity through evaluation of communication materials for user understanding and scientific content. Early user test results that overturned some of our intuitions strengthened our commitment to testing communication elements whenever possible. Finally, we did our best to negotiate external pressures through regular internal communication and willingness to compromise.</p>
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