The impact of cigarette pack shape, size and opening: evidence from tobacco company documents
Identifieur interne : 000F18 ( Main/Exploration ); précédent : 000F17; suivant : 000F19The impact of cigarette pack shape, size and opening: evidence from tobacco company documents
Auteurs : Kathy Kotnowski [Canada] ; David Hammond [Canada]Source :
- Addiction [ 0965-2140 ] ; 2013-09.
Abstract
To use tobacco industry documents on cigarette pack shape, size and openings to identify industry findings on associations with brand imagery, product attributes, consumer perceptions and behaviour.
Url:
DOI: 10.1111/add.12183
Affiliations:
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