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<record><TEI><teiHeader><fileDesc><titleStmt><title xml:lang="en">Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection</title><author><name sortKey="Giordano, Thomas P" sort="Giordano, Thomas P" uniqKey="Giordano T" first="Thomas P." last="Giordano">Thomas P. Giordano</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Rodriguez, Sonia" sort="Rodriguez, Sonia" uniqKey="Rodriguez S" first="Sonia" last="Rodriguez">Sonia Rodriguez</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Zhang, Hong" sort="Zhang, Hong" uniqKey="Zhang H" first="Hong" last="Zhang">Hong Zhang</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Kallen, Michael A" sort="Kallen, Michael A" uniqKey="Kallen M" first="Michael A." last="Kallen">Michael A. Kallen</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Jibaja Weiss, Maria" sort="Jibaja Weiss, Maria" uniqKey="Jibaja Weiss M" first="Maria" last="Jibaja-Weiss">Maria Jibaja-Weiss</name><affiliation><nlm:aff id="A5">Department of Family and Community Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Buscher, April L" sort="Buscher, April L" uniqKey="Buscher A" first="April L." last="Buscher">April L. Buscher</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Arya, Monisha" sort="Arya, Monisha" uniqKey="Arya M" first="Monisha" last="Arya">Monisha Arya</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Suarez Almazor, Maria E" sort="Suarez Almazor, Maria E" uniqKey="Suarez Almazor M" first="Maria E." last="Suarez-Almazor">Maria E. Suarez-Almazor</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Ross, Michael" sort="Ross, Michael" uniqKey="Ross M" first="Michael" last="Ross">Michael Ross</name><affiliation><nlm:aff id="A6">Center for Health Promotion and Prevention Research, The University of Texas Health Science Center at Houston School of Public Health, Houston, TX</nlm:aff></affiliation></author></titleStmt><publicationStmt><idno type="wicri:source">PMC</idno><idno type="pmid">22983536</idno><idno type="pmc">3549045</idno><idno type="url">http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3549045</idno><idno type="RBID">PMC:3549045</idno><idno type="doi">10.1007/s10461-012-0295-x</idno><date when="2013">2013</date><idno type="wicri:Area/Pmc/Corpus">001F62</idno><idno type="wicri:explorRef" wicri:stream="Pmc" wicri:step="Corpus" wicri:corpus="PMC">001F62</idno></publicationStmt><sourceDesc><biblStruct><analytic><title xml:lang="en" level="a" type="main">Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection</title><author><name sortKey="Giordano, Thomas P" sort="Giordano, Thomas P" uniqKey="Giordano T" first="Thomas P." last="Giordano">Thomas P. Giordano</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Rodriguez, Sonia" sort="Rodriguez, Sonia" uniqKey="Rodriguez S" first="Sonia" last="Rodriguez">Sonia Rodriguez</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Zhang, Hong" sort="Zhang, Hong" uniqKey="Zhang H" first="Hong" last="Zhang">Hong Zhang</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Kallen, Michael A" sort="Kallen, Michael A" uniqKey="Kallen M" first="Michael A." last="Kallen">Michael A. Kallen</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Jibaja Weiss, Maria" sort="Jibaja Weiss, Maria" uniqKey="Jibaja Weiss M" first="Maria" last="Jibaja-Weiss">Maria Jibaja-Weiss</name><affiliation><nlm:aff id="A5">Department of Family and Community Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Buscher, April L" sort="Buscher, April L" uniqKey="Buscher A" first="April L." last="Buscher">April L. Buscher</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Arya, Monisha" sort="Arya, Monisha" uniqKey="Arya M" first="Monisha" last="Arya">Monisha Arya</name><affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff></affiliation><affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Suarez Almazor, Maria E" sort="Suarez Almazor, Maria E" uniqKey="Suarez Almazor M" first="Maria E." last="Suarez-Almazor">Maria E. Suarez-Almazor</name><affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff></affiliation></author><author><name sortKey="Ross, Michael" sort="Ross, Michael" uniqKey="Ross M" first="Michael" last="Ross">Michael Ross</name><affiliation><nlm:aff id="A6">Center for Health Promotion and Prevention Research, The University of Texas Health Science Center at Houston School of Public Health, Houston, TX</nlm:aff></affiliation></author></analytic><series><title level="j">AIDS and behavior</title><idno type="ISSN">1090-7165</idno><idno type="eISSN">1573-3254</idno><imprint><date when="2013">2013</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en"><p id="P1">This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan “Live the Solution: Take Your Pills Every Day.” Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change −2.02%, paired <italic>t</italic>-test <italic>p</italic>=0.39). Among the 39.7% of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3%, while it decreased in the other participants by 5.5% (paired <italic>t</italic>-test <italic>p</italic>=0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.</p></div></front></TEI><pmc article-type="research-article"><pmc-comment>The publisher of this article does not allow downloading of the full text in XML form.</pmc-comment>
<pmc-dir>properties manuscript</pmc-dir>
<front><journal-meta><journal-id journal-id-type="nlm-journal-id">9712133</journal-id><journal-id journal-id-type="pubmed-jr-id">21042</journal-id><journal-id journal-id-type="nlm-ta">AIDS Behav</journal-id><journal-id journal-id-type="iso-abbrev">AIDS Behav</journal-id><journal-title-group><journal-title>AIDS and behavior</journal-title></journal-title-group><issn pub-type="ppub">1090-7165</issn><issn pub-type="epub">1573-3254</issn></journal-meta><article-meta><article-id pub-id-type="pmid">22983536</article-id><article-id pub-id-type="pmc">3549045</article-id><article-id pub-id-type="doi">10.1007/s10461-012-0295-x</article-id><article-id pub-id-type="manuscript">NIHMS408274</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title-group><article-title>Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection</article-title></title-group><contrib-group><contrib contrib-type="author"><name><surname>Giordano</surname><given-names>Thomas P.</given-names></name><xref ref-type="aff" rid="A1">1</xref><xref ref-type="aff" rid="A2">2</xref><xref ref-type="aff" rid="A3">3</xref></contrib><contrib contrib-type="author"><name><surname>Rodriguez</surname><given-names>Sonia</given-names></name><xref ref-type="aff" rid="A4">4</xref></contrib><contrib contrib-type="author"><name><surname>Zhang</surname><given-names>Hong</given-names></name><xref ref-type="aff" rid="A4">4</xref></contrib><contrib contrib-type="author"><name><surname>Kallen</surname><given-names>Michael A.</given-names></name><xref ref-type="aff" rid="A4">4</xref><xref rid="FN2" ref-type="author-notes">*</xref></contrib><contrib contrib-type="author"><name><surname>Jibaja-Weiss</surname><given-names>Maria</given-names></name><xref ref-type="aff" rid="A5">5</xref></contrib><contrib contrib-type="author"><name><surname>Buscher</surname><given-names>April L.</given-names></name><xref ref-type="aff" rid="A1">1</xref><xref ref-type="aff" rid="A2">2</xref><xref ref-type="aff" rid="A3">3</xref><xref rid="FN3" ref-type="author-notes">**</xref></contrib><contrib contrib-type="author"><name><surname>Arya</surname><given-names>Monisha</given-names></name><xref ref-type="aff" rid="A1">1</xref><xref ref-type="aff" rid="A2">2</xref><xref ref-type="aff" rid="A3">3</xref></contrib><contrib contrib-type="author"><name><surname>Suarez-Almazor</surname><given-names>Maria E.</given-names></name><xref ref-type="aff" rid="A4">4</xref></contrib><contrib contrib-type="author"><name><surname>Ross</surname><given-names>Michael</given-names></name><xref ref-type="aff" rid="A6">6</xref></contrib></contrib-group><aff id="A1"><label>1</label>Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</aff><aff id="A2"><label>2</label>Thomas Street Health Center, Houston, TX</aff><aff id="A3"><label>3</label>Department of Medicine, Baylor College of Medicine, Houston, TX</aff><aff id="A4"><label>4</label>Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</aff><aff id="A5"><label>5</label>Department of Family and Community Medicine, Baylor College of Medicine, Houston, TX</aff><aff id="A6"><label>6</label>Center for Health Promotion and Prevention Research, The University of Texas Health Science Center at Houston School of Public Health, Houston, TX</aff><author-notes><corresp id="FN1">Corresponding Author and address for reprints: Thomas P. Giordano, MD, MPH, Baylor College of Medicine and Thomas Street Health Center, 2015 Thomas Street, Houston, TX 77009, Telephone: 713-873-4129, Fax: 713-873-4033, <email>tpg@bcm.edu</email></corresp><fn id="FN2" fn-type="current-aff"><label>*</label><p>Department of Medical Social Sciences, Northwestern University Feinberg School of Medicine, Chicago, IL</p></fn><fn id="FN3" fn-type="current-aff"><label>**</label><p>Ambulatory Care Service, Durham VA Medical Center, Durham, NC</p></fn></author-notes><pub-date pub-type="nihms-submitted"><day>4</day><month>10</month><year>2012</year></pub-date><pub-date pub-type="ppub"><month>1</month><year>2013</year></pub-date><pub-date pub-type="pmc-release"><day>01</day><month>1</month><year>2014</year></pub-date><volume>17</volume><issue>1</issue><fpage>104</fpage><lpage>112</lpage><abstract><p id="P1">This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan “Live the Solution: Take Your Pills Every Day.” Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change −2.02%, paired <italic>t</italic>-test <italic>p</italic>=0.39). Among the 39.7% of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3%, while it decreased in the other participants by 5.5% (paired <italic>t</italic>-test <italic>p</italic>=0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.</p></abstract><kwd-group><kwd>HIV/AIDS</kwd><kwd>Social Marketing</kwd><kwd>Adherence</kwd><kwd>Behavioral Interventions</kwd><kwd>Clinical Trial</kwd></kwd-group><funding-group><award-group><funding-source country="United States">National Institute of Mental Health : NIMH</funding-source><award-id>R34 MH074360 || MH</award-id></award-group><award-group><funding-source country="United States">National Institute of Arthritis and Musculoskeletal and Skin Diseases : NIAMS</funding-source><award-id>K24 AR053593 || AR</award-id></award-group></funding-group></article-meta></front></pmc></record>Pour manipuler ce document sous Unix (Dilib)
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