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<record><TEI><teiHeader><fileDesc><titleStmt><title xml:lang="en">Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia</title>
<author><name sortKey="Harris, Ao" sort="Harris, Ao" uniqKey="Harris A" first="Ao" last="Harris">Ao Harris</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Jubwe, S" sort="Jubwe, S" uniqKey="Jubwe S" first="S" last="Jubwe">S. Jubwe</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A2">Department of Sociology & Anthropology, College of Liberal Arts, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey=" Kennedy, Sb" sort=" Kennedy, Sb" uniqKey=" Kennedy S" first="Sb" last=" Kennedy">Sb Kennedy</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A3">Pacific Institute for Research & Evaluation (PIRE), Louisville Center , 1300 South Fourth Street, Suite 300, Louisville, KY 40208, USA</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Taylor, Ch" sort="Taylor, Ch" uniqKey="Taylor C" first="Ch" last="Taylor">Ch Taylor</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Martin, Rb" sort="Martin, Rb" uniqKey="Martin R" first="Rb" last="Martin">Rb Martin</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Bee, Em" sort="Bee, Em" uniqKey="Bee E" first="Em" last="Bee">Em Bee</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Perry, Os" sort="Perry, Os" uniqKey="Perry O" first="Os" last="Perry">Os Perry</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Massaquoi, Mt" sort="Massaquoi, Mt" uniqKey="Massaquoi M" first="Mt" last="Massaquoi">Mt Massaquoi</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Woods, Dv" sort="Woods, Dv" uniqKey="Woods D" first="Dv" last="Woods">Dv Woods</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Barbu, Em" sort="Barbu, Em" uniqKey="Barbu E" first="Em" last="Barbu">Em Barbu</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
</titleStmt>
<publicationStmt><idno type="wicri:source">PMC</idno>
<idno type="pmid">22135649</idno>
<idno type="pmc">3220129</idno>
<idno type="url">http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3220129</idno>
<idno type="RBID">PMC:3220129</idno>
<date when="2011">2011</date>
<idno type="wicri:Area/Pmc/Corpus">001517</idno>
<idno type="wicri:explorRef" wicri:stream="Pmc" wicri:step="Corpus" wicri:corpus="PMC">001517</idno>
</publicationStmt>
<sourceDesc><biblStruct><analytic><title xml:lang="en" level="a" type="main">Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia</title>
<author><name sortKey="Harris, Ao" sort="Harris, Ao" uniqKey="Harris A" first="Ao" last="Harris">Ao Harris</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Jubwe, S" sort="Jubwe, S" uniqKey="Jubwe S" first="S" last="Jubwe">S. Jubwe</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A2">Department of Sociology & Anthropology, College of Liberal Arts, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey=" Kennedy, Sb" sort=" Kennedy, Sb" uniqKey=" Kennedy S" first="Sb" last=" Kennedy">Sb Kennedy</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A3">Pacific Institute for Research & Evaluation (PIRE), Louisville Center , 1300 South Fourth Street, Suite 300, Louisville, KY 40208, USA</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Taylor, Ch" sort="Taylor, Ch" uniqKey="Taylor C" first="Ch" last="Taylor">Ch Taylor</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Martin, Rb" sort="Martin, Rb" uniqKey="Martin R" first="Rb" last="Martin">Rb Martin</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Bee, Em" sort="Bee, Em" uniqKey="Bee E" first="Em" last="Bee">Em Bee</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Perry, Os" sort="Perry, Os" uniqKey="Perry O" first="Os" last="Perry">Os Perry</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Massaquoi, Mt" sort="Massaquoi, Mt" uniqKey="Massaquoi M" first="Mt" last="Massaquoi">Mt Massaquoi</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Woods, Dv" sort="Woods, Dv" uniqKey="Woods D" first="Dv" last="Woods">Dv Woods</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Barbu, Em" sort="Barbu, Em" uniqKey="Barbu E" first="Em" last="Barbu">Em Barbu</name>
<affiliation><nlm:aff id="A1">UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</nlm:aff>
</affiliation>
</author>
</analytic>
<series><title level="j">African Health Sciences</title>
<idno type="ISSN">1680-6905</idno>
<idno type="eISSN">1729-0503</idno>
<imprint><date when="2011">2011</date>
</imprint>
</series>
</biblStruct>
</sourceDesc>
</fileDesc>
<profileDesc><textClass></textClass>
</profileDesc>
</teiHeader>
<front><div type="abstract" xml:lang="en"><sec><title>Background</title>
<p>Youths in sub-Saharan Africa (SSA) account for a large burden of the global HIV/STI crises. As such, strategies directed at promoting behavioral modifications would be critical to reducing the prevalence of risky sexual behaviors among high risk adolescents in post-conflict environments.</p>
</sec>
<sec><title>Objectives</title>
<p>This study describes a condom promotion strategy to prevent HIV/STIs among highly vulnerable urban youth in a post-conflict, resource-constrained environment via the provision of both male and female condoms to nontraditional venues like music and photo shops, ice cream parlors, money exchange centers and beauty salons.</p>
</sec>
<sec sec-type="methods"><title>Methods</title>
<p>Community members in the designated catchment areas volunteered their services and the use of their small businesses to support this endeavor.</p>
</sec>
<sec sec-type="results"><title>Results</title>
<p>In this paper, we describe the condom promotion strategy and its implications within the context of a communitybased participatory social marketing program to prevent risky sexual behaviors among highly vulnerable urban youth in a post-conflict country.</p>
</sec>
<sec sec-type="conclusions"><title>Conclusion</title>
<p>We postulate that this approach may likely increase condom use among urban youth in Monrovia, the capital city of Liberia.</p>
</sec>
</div>
</front>
</TEI>
<pmc article-type="research-article"><pmc-comment>The publisher of this article does not allow downloading of the full text in XML form.</pmc-comment>
<front><journal-meta><journal-id journal-id-type="nlm-ta">Afr Health Sci</journal-id>
<journal-id journal-id-type="iso-abbrev">Afr Health Sci</journal-id>
<journal-title-group><journal-title>African Health Sciences</journal-title>
</journal-title-group>
<issn pub-type="ppub">1680-6905</issn>
<issn pub-type="epub">1729-0503</issn>
<publisher><publisher-name>Makerere Medical School</publisher-name>
<publisher-loc>Kampala, Uganda</publisher-loc>
</publisher>
</journal-meta>
<article-meta><article-id pub-id-type="pmid">22135649</article-id>
<article-id pub-id-type="pmc">3220129</article-id>
<article-id pub-id-type="publisher-id">jAFHS.v11.iS1.pg77</article-id>
<article-categories><subj-group subj-group-type="heading"><subject>Articles</subject>
</subj-group>
</article-categories>
<title-group><article-title>Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia</article-title>
</title-group>
<contrib-group><contrib contrib-type="author"><name><surname>Harris</surname>
<given-names>AO</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Jubwe</surname>
<given-names>S</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
<xref ref-type="aff" rid="A2">2</xref>
</contrib>
<contrib contrib-type="author"><name><surname>*Kennedy</surname>
<given-names>SB</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
<xref ref-type="aff" rid="A3">3</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Taylor</surname>
<given-names>CH</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Martin</surname>
<given-names>RB</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Bee</surname>
<given-names>EM</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Perry</surname>
<given-names>OS</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Massaquoi</surname>
<given-names>MT</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Woods</surname>
<given-names>DV</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Barbu</surname>
<given-names>EM</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
</contrib>
</contrib-group>
<aff id="A1"><label>1</label>
UL-PIRE Africa Center, An HIV/STD Prevention Research Center, University of Liberia, Monrovia, Liberia</aff>
<aff id="A2"><label>2</label>
Department of Sociology & Anthropology, College of Liberal Arts, University of Liberia, Monrovia, Liberia</aff>
<aff id="A3"><label>3</label>
Pacific Institute for Research & Evaluation (PIRE), Louisville Center , 1300 South Fourth Street, Suite 300, Louisville, KY 40208, USA</aff>
<author-notes><corresp><bold>* Correspondence author</bold>
Stephen B. Kennedy Pacific Institute for Research & Evaluation (PIRE) Louisville Center 1300 South Fourth Street, Suite 300 Louisville, KY 40208, USA Tel: 502 634 3694 ext. 7332 Fax: 502 634 5690 E-mail: <email>kennedy@pire.org</email>
</corresp>
</author-notes>
<pub-date pub-type="ppub"><month>8</month>
<year>2011</year>
</pub-date>
<volume>11</volume>
<issue>Suppl 1</issue>
<fpage>S77</fpage>
<lpage>S81</lpage>
<permissions><copyright-statement>Copyright © Makerere Medical School, Uganda 2011</copyright-statement>
<copyright-year>2011</copyright-year>
</permissions>
<abstract abstract-type="executive-summary"><sec><title>Background</title>
<p>Youths in sub-Saharan Africa (SSA) account for a large burden of the global HIV/STI crises. As such, strategies directed at promoting behavioral modifications would be critical to reducing the prevalence of risky sexual behaviors among high risk adolescents in post-conflict environments.</p>
</sec>
<sec><title>Objectives</title>
<p>This study describes a condom promotion strategy to prevent HIV/STIs among highly vulnerable urban youth in a post-conflict, resource-constrained environment via the provision of both male and female condoms to nontraditional venues like music and photo shops, ice cream parlors, money exchange centers and beauty salons.</p>
</sec>
<sec sec-type="methods"><title>Methods</title>
<p>Community members in the designated catchment areas volunteered their services and the use of their small businesses to support this endeavor.</p>
</sec>
<sec sec-type="results"><title>Results</title>
<p>In this paper, we describe the condom promotion strategy and its implications within the context of a communitybased participatory social marketing program to prevent risky sexual behaviors among highly vulnerable urban youth in a post-conflict country.</p>
</sec>
<sec sec-type="conclusions"><title>Conclusion</title>
<p>We postulate that this approach may likely increase condom use among urban youth in Monrovia, the capital city of Liberia.</p>
</sec>
</abstract>
<kwd-group><kwd>Condom Social Marketing</kwd>
<kwd>Post-Conflict Liberia</kwd>
<kwd>HIV/STI Prevention</kwd>
</kwd-group>
</article-meta>
</front>
</pmc>
</record>
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